The Press

Brand new hon­our for top spread

- TimNew­man New Zealand · Jeff Dunham · TradeMe · J.H. Whittaker Australia Ltd · New Zealand Post · Mitre 10 · Air New Zealand · Tip Top

Nel­son’s favourite peanut but­ter mak­ers have been named as the top pick of New Zealand’s most re­spected brands.

Pic’s Peanut But­ter usurped Whit­tak­ers to take out the top spot in the sec­ond round of Opin­ion Com­pare’s Brand Rep­u­ta­tion In­dex re­sults.

The Brand Rep­u­ta­tion In­dex mea­sures a range of dif­fer­ent fac­tors, such as brand love, qual­ity, pur­pose and longevity to iden­tify the most re­spected brands in the coun­try.

Ear­lier in April, Opin­ion Com­pare con­ducted re­search on 48 dif­fer­ent brands, with Whit­tak­ers be­ing ranked num­ber one on the leader­board.

Opin­ion Com­pare chief ex­ec­u­tive Gavin Male said this time around they had added a fur­ther 13 brands. ‘‘We’re not sur­prised they came in high, but it was a sur­prise that they got the num­ber one spot,’’ Male said.

Pic’s global head of mar­ket­ing, Nikki Neate, was thrilled at the re­sult.

‘‘It feels very fancy, and it makes for a pinch your­self mo­ment when you see who else is listed, given Pic started with a dream and a con­crete mixer 13 years ago,’’ she said.

‘‘We are a proud bunch of peanut but­ter mak­ers, from Nel­son, who love what we do, our cus­tomers and our com­mu­nity. Big love to ev­ery­one who has got us here.’’

Aside from Pic’s, there were some ma­jor shifts in the leader board in the post-Covid pe­riod.

Wat­ties and NZ Post leapt from the 20s in April to place third and fifth re­spec­tively.

On the flip side, Mitre 10 fell from sec­ond to 10th place, Earth­wise from third to 16th, and Pak ’n Save tum­bled from fourth to 13th.

Opin­ion Com­pare’s Brand Rep­u­ta­tion In­dex Top 10:

Pic’s Peanut But­ter 1, Whit­tak­ers 2, Wat­ties 3, Air New Zealand 4, New Zealand Post 5, Ed­monds 6, Tip Top Ice Cream 7, Trade Me 8, Det­tol 9, Mitre 10 10.

 ?? BRADEN FASTIER/ STUFF ?? Founder of Pics Peanut But­ter, Pic Pi­cot, started the com­pany from hum­ble be­gin­nings in 2007.
BRADEN FASTIER/ STUFF Founder of Pics Peanut But­ter, Pic Pi­cot, started the com­pany from hum­ble be­gin­nings in 2007.

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