Nikon feels the squeeze

The Timaru Herald - - TECHNOLOGY&SCIENCE - BLAYNE SLABBERT

One of the most com­mon posts found on cam­era web­sites is sto­ries about ‘‘why I left Canon/ Nikon’’.

They out­line how a once pas­sion­ate pho­tog­ra­pher be­came dis­grun­tled and switched to one of the smaller, more in­no­va­tive cam­era mak­ers.

It’s one ex­am­ple of how the dom­i­nance of Canon and Nikon is wan­ing, de­spite still be­ing the topselling man­u­fac­tur­ers around the world

This is es­pe­cially the case with Nikon, which has had a rough year. First, its sales were down 26 per cent last fi­nan­cial year and it made a sig­nif­i­cant loss. They are also los­ing mar­ket share in every cam­era cat­e­gory.

Next, it an­nounced it was clos­ing a cam­era fac­tory in China. That was fol­lowed by the com­pany say­ing it was to stop sell­ing cam­eras and lenses in Brazil.

Then came news that Nikon dropped one place in the full frame

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