Mid Week Motoring
MX-5 SPOT ON
MOTORING Mazda was formally presented with the Red Dot: Best of the Best Award for its all-newMX5 at a gala ceremony in Essen, Germany on June 29.
The annual awards are given for exceptional ground-breaking designs across 31 categories, including vehicles. Only 1.6 per cent of the year’s submissions received the Red Dot distinction.
With its aggressive face, sweeping lines, wide stance and short overhangs, Mazda considers the MX-5 to be the best example yet of its critically acclaimed Kodo – Soul of Motion design theme on which all new-generation Mazdas are based.
The company also picked up two other Red Dot product design prizes this year: a Red Dot for the outstanding design quality of its all-new small SUV, the Mazda CX-3, and an Honourable Mention for the Mazda2. In total five newgeneration Mazdas have now captured Red Dot awards.
Initiated in 1955 by the Essen-based DesignZentrum Nordrhein Westfalen, the annual Red Dot product competition is considered the world’s largest with a jury of 38 international design experts. Entries are evaluated based on criteria ranging from the degree of design innovation to functionality, ergonomics and ecological compatibility.
This year the competition attracted 4928 submissions from 56 countries.
INDEPENDENCE DAY FIAT
Fiat unveils its all-new 500 on the Fourth of July . While that’s an important day for Americans, the original model made its debut on that day back in 1957, and the current 500 was released on July 4, 2007.
On July 1, electronic stability control (ESC) became mandatory for many new vehicles.
ESC is a crash prevention system that intervenes if it detects that a vehicle is about to skid or lose traction. It is able to independently control the braking of each wheel to correct the vehicle and pull it back into line.
Research indicates ESC can reduce the risk of crashing due to loss of control by about 30 per cent.
All new cars, vans, four-wheel drives and goods vehicles imported into New Zealand are now required to have ESC as part of the Government’s road safety strategy to prevent deaths and serious injuries on our roads.
Over the next two decades, ESC is expected to prevent hundreds of deaths and thousands of serious injuries.