Coffee on the Terrace ticks all the boxes
When Nick Sykes wanted to purchase a viable cafe in Palmerston North, he saw the ideal business on Trade Me.
Originally from Manawatu, Nick had been involved in food preparation and delivery for many years. He wanted to purchase a cafe, but it had to meet some important criteria.
He then saw Coffee on the Terrace advertised and it ticked all his boxes. The cafe was spacious, the Terrace End location was great and there was free parking outside.
As a result Nick bought the business nearly two years ago and moved back from Christchurch to manage it. He gave it a facelift, upgraded the plant, servery and customer area and placed huge importance on hospitality.
Nick knew he had regular customers who were important to retain, but he wanted to expand his business further and attract a larger clientele.
‘‘I’m a firm believer in word of mouth,’’ he said.
And so with manager Jodie Fagan and a staff of 10, he set out to make Coffee on the Terrace the most desirable cafe in Palmerston North.
‘‘It was important to know what people want and so we prepared a variety of food that was fresh, tasty and at a competitive price,’’ he says. ‘‘We pride ourselves on preparing 99.9 per cent of our food on site and offer a range of treats from breakfasts and lunches to food in the cabinet.’’
‘‘We also out-cater morning teas and lunches to business groups.’’
Nick now knows that he has a satisfied group of customers. Many are people who enjoy shopping in Terrace End and don’t like the hassle of the city, others are people who work in and around the area, some are casuals while there’s a further group of retired people who enjoy the relaxed ambience of Coffee on the Terrace.
There are also those who order a coffee or tea while they catch up with the world on cellphone or internet with the free wi-fi available to customers.
Nick lists the cafe’s features as the atmosphere, his very talented staff, the service they provide and the food and refreshments but he also points to the configuration of the premises.
‘‘Our cafe is a place where you can have a meal in privacy or meet with friends. We also have tables outside which are very popular in warmer weather.
‘‘We’re fulfilling a need for people and that’s what is important. There’s never a dull moment, you’re never bored and that’s what I like.’’
As a result Nick has noticed an increase in patronage and turnover during this year. While he acknowledges some businesses are struggling, he’s pleased his investment is working well and satisfying the tastes of his Terrace End customers.
Coffee on the Terrace manager Jodie Fagan with owner Nick Sykes.