WHAT’S IN A NAME?
Sometimes vehicle names – or vehicle marketing – either don’t work, or have humorous consequences.
‘Driven A Ford Lately?’ When Ford ran that campaign it got inquiries from people wanting to know about the new Ford Lately.
There’s the persistent yarn about the Mitsubishi Pajero – that pajero is colloquial South American Spanish for wanker. Officially, the SUV is named after an Argentine pampas cat called Leopardus pajeros.
How about the Mitsubishi Starion? Built between 1982 and 1989, one theory is that it’s a combination of Star and Arion – the immortal mythological horse. Mitsubishi say its a contraction of ‘‘Star of Orion’’, but rumours surfaced that the sportscar was to be called the Stallion, but the English word got lost in translation.
And the Chevy Nova. Apparently ‘no va’ sounds like colloquial Spanish for ‘‘won’t go’’.
There’s Daihatsu’s Naked – so named because the boxy hatch had exposed hinges and bare panels. One model was called the Daihatsu Naked RS. Cheeky.
Other ‘interesting’ Japanese car names include the Mazda Carol Me Lady, the Toyota Deliboy and Mitsubishi Mum 500 Shall We Join Us (WWTT?).
Particularly cute is the Suzuki Alto Afternoon Tea, a 650cc threedoor hatch built for the Japanese domestic market. Anyone keen to buy a used import? With tea-cosy?
Toyota has attempted to put the brakes on rival ute sales by announcing full model details and pricing of the all-new Hilux well before it goes on sale on December 1.
With Ford and Mazda recently releasing updated versions of their pickup trucks, Toyota has gone on the offensive and revealed a comprehensive range – 21 in all – of Hilux models well ahead of schedule starting with a $36,990 cab-chassis and going right up to lifestyle SR5 Limited versions at $70,490.
The price of those range-topping versions will make Hilux the most
DIP SWITCHES DIPPING OUT
Tired of continually having to switch between high beam and low beam at night? In the near future, you won’t have to.
Car companies are introducing systems featuring LED lights that are controlled by cameras. When the cameras spot an oncoming car, or another vehicle travelling in front, onboard computers automatically shut down some of the LEDs so the lights don’t dazzle anyone.
This technology is in the new Opel Astra hatch soon to be launched in Europe, and which will arrive in New Zealand next year badged as a Holden.
Once this feature is aboard one mass-produced model, everyone else will soon follow suit.
LOCK IT OR LOSE IT
Want your summer spoiled by car theft? It’s real easy to arrange, police say.
Firstly, ensure you don’t have an activated vehicle alarm, and simply leave your car unlocked, maybe with a window or windows open. Oh, and make sure that valuable items – wallets, phones, i-pads, laptops, cameras, and sports gear – are left inside and preferably in plain sight.
A ‘bonus’ of this behaviour is that you probably won’t be entitled to any insurance cover either, says Insurance & Savings Ombudsman, Karen Stevens.
Karen explains that taking ‘‘reasonable care’’ of your property is a standard requirement in insurance policies, particularly car, house, contents and travel insurance policies.
The four ‘‘lock it or lose it’’ steps are: Lock your car; Take all valuables with you; Make sure windows are closed; Consider installing an alarm.