Revisit, revise, reinvent to make improvements
Wouldn’t it be great when you eventually have to leave this world, to do it at the top of your game? David Bowie has done just that. Bowie released his new number one album Blackstar including the beautiful song Lazarus on his 69th birthday and two days later, shocked the world by making his final curtain call.
Some have called his exit ‘‘performance art’’, a final example of the pioneering genius of the man. He died as he lived.
The new album received rave reviews (even before his death) for its haunting melodic jazz vibe, a new sound for Bowie which has now become even more poignant as we know it was created with his imminent death and legacy foremost in his mind. Music is the winner.
I was introduced to the wonders of Bowie when my wife Mary and I met 12 years ago. Last year, I had the privilege of seeing the David Bowie ‘‘Is’’ exhibition in Melbourne. I was astonished at the sheer energy of the man.
During his 50 years in the spotlight, he created an enormous body of outstanding work which included mime, music, costumes, album covers, videos, films and stage performances. He engineered every project personally down to the finest detail.
What impressed me most was Bowie’s ability to constantly reinvent himself. He was always trying something new and there were no boundaries in his life.
So what can we learn from David Bowie?
We can all probably benefit from shaking things up in our lives and reinventing ourselves every now and then, but businesses in particular should always be looking for opportunities to reinvent themselves to stay at the top of their industry. This is not easy as it takes vision as well as courage to experiment and break new ground.
Technology is moving so fast these days, that it’s important to review how you do business at least once a year. This is essential to make sure you are up with evolving systems, products, services and market trends. It’s also necessary for retaining and growing your customers and not losing them to a competitor who may be doing something new and exciting.
An annual review gives you the option to introduce new products or services; to open up an online portal that could provide you with access to a much greater market; or to change the way the market perceives you by freshening up your brand.
So what have you got planned for 2016 and beyond? I’m not suggesting you paint your face and dye your hair orange – although that would certainly attract some attention. But do something new and do it soon! You may find it propels your business to a whole new level of success.
Let David Bowie be your inspiration.
David Bowie as he appeared in concert in 2004. The music and fashion icon died last month at the age of 69 after a battle with cancer, but his legacy of reinvention lives on.