Re­visit, re­vise, rein­vent to make im­prove­ments

The Tribune (NZ) - - INSIGHT - DAVE GAYNOR

Wouldn’t it be great when you even­tu­ally have to leave this world, to do it at the top of your game? David Bowie has done just that. Bowie re­leased his new num­ber one al­bum Black­star in­clud­ing the beau­ti­ful song Lazarus on his 69th birth­day and two days later, shocked the world by mak­ing his fi­nal cur­tain call.

Some have called his exit ‘‘per­for­mance art’’, a fi­nal ex­am­ple of the pi­o­neer­ing ge­nius of the man. He died as he lived.

The new al­bum re­ceived rave re­views (even be­fore his death) for its haunt­ing melodic jazz vibe, a new sound for Bowie which has now be­come even more poignant as we know it was cre­ated with his im­mi­nent death and legacy fore­most in his mind. Mu­sic is the win­ner.

I was in­tro­duced to the won­ders of Bowie when my wife Mary and I met 12 years ago. Last year, I had the priv­i­lege of see­ing the David Bowie ‘‘Is’’ ex­hi­bi­tion in Mel­bourne. I was as­ton­ished at the sheer en­ergy of the man.

Dur­ing his 50 years in the spot­light, he cre­ated an enor­mous body of out­stand­ing work which in­cluded mime, mu­sic, cos­tumes, al­bum cov­ers, videos, films and stage per­for­mances. He en­gi­neered ev­ery pro­ject per­son­ally down to the finest de­tail.

What im­pressed me most was Bowie’s abil­ity to con­stantly rein­vent him­self. He was al­ways try­ing some­thing new and there were no bound­aries in his life.

So what can we learn from David Bowie?

We can all prob­a­bly ben­e­fit from shak­ing things up in our lives and rein­vent­ing our­selves ev­ery now and then, but busi­nesses in par­tic­u­lar should al­ways be look­ing for op­por­tu­ni­ties to rein­vent them­selves to stay at the top of their in­dus­try. This is not easy as it takes vi­sion as well as courage to ex­per­i­ment and break new ground.

Tech­nol­ogy is mov­ing so fast th­ese days, that it’s im­por­tant to re­view how you do busi­ness at least once a year. This is es­sen­tial to make sure you are up with evolv­ing sys­tems, prod­ucts, ser­vices and mar­ket trends. It’s also nec­es­sary for re­tain­ing and grow­ing your cus­tomers and not los­ing them to a com­peti­tor who may be do­ing some­thing new and ex­cit­ing.

An an­nual re­view gives you the op­tion to in­tro­duce new prod­ucts or ser­vices; to open up an on­line por­tal that could pro­vide you with ac­cess to a much greater mar­ket; or to change the way the mar­ket per­ceives you by fresh­en­ing up your brand.

So what have you got planned for 2016 and be­yond? I’m not sug­gest­ing you paint your face and dye your hair or­ange – al­though that would cer­tainly at­tract some at­ten­tion. But do some­thing new and do it soon! You may find it pro­pels your busi­ness to a whole new level of suc­cess.

Let David Bowie be your in­spi­ra­tion.


David Bowie as he ap­peared in con­cert in 2004. The mu­sic and fash­ion icon died last month at the age of 69 af­ter a bat­tle with can­cer, but his legacy of reinvention lives on.

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