Choice the key word for Spectra’s clients
For Spectra owner Gabrielle Bundy-Cooke her business philosophy is all about choice.
‘‘We all have choices every day so thinking about that, I decided I wanted to give my clients choices and I have done that with our pricing structure.
‘‘Our clients now have the choice of a range of price structures.’’
Gabrielle has also introduced Student Wednesdays, offering men’s haircuts for $20, women’s for $40 and 50 per cent off colour work. Student IDs are required.
Another area that Gabrielle and her team are providing greater choices are in the hair products they offer.
‘‘The biggest change I have noticed lately is that people are more aware of and concerned about what’s in the products that are being used on their hair, they are very ingredient conscious.’’
Gabrielle has introduced a new range of products that she says contain ‘‘no nasties.’’
It’s the Innosence range of hair colours.
‘‘We were finding that women who have been colouring their hair for 20 or 30 years were becoming sensitized to the products used.’’
Another new range that Spectra is using is Elements, a shampoo and conditioner range that has been developed to work with the Innosence colour range.
Another service that is proving popular with clients is Spectra’s keratin smoothing service.
‘‘The Keratin Complex creates beautiful hair and gets rid of fluffier, over-activated hair. It’s not a complete straightening service, it’s more a smoothing service that’s affordable.’’
Gabrielle says the current hair trend is toward enhancing the hair’s shine.
‘‘People want colour and texture. Hair has got to be ‘touchable’. The beachy look is popular as people are moving away from the flat, straight look and moving toward the strong, shorter textured styles for the season ahead.’’
One trend Gabrielle has noticed is that young men are becoming more fashion conscious.
‘‘With social media we find a lot of young males come in with their phones and show us a style they have found on the internet.’’
Gabrielle says people are spoilt for choice in Palmerston North with the calibre of the salons available to them.
‘‘There are a lot of good choices of salons. We’re not in competition, we support each other.’’
The team at Spectra salon offer their clients plenty of choices.