Choice the key word for Spec­tra’s clients

The Tribune (NZ) - - YOUR BODY -

For Spec­tra owner Gabrielle Bundy-Cooke her busi­ness phi­los­o­phy is all about choice.

‘‘We all have choices every day so think­ing about that, I de­cided I wanted to give my clients choices and I have done that with our pric­ing struc­ture.

‘‘Our clients now have the choice of a range of price struc­tures.’’

Gabrielle has also in­tro­duced Stu­dent Wed­nes­days, of­fer­ing men’s hair­cuts for $20, women’s for $40 and 50 per cent off colour work. Stu­dent IDs are re­quired.

An­other area that Gabrielle and her team are pro­vid­ing greater choices are in the hair prod­ucts they of­fer.

‘‘The big­gest change I have no­ticed lately is that peo­ple are more aware of and con­cerned about what’s in the prod­ucts that are be­ing used on their hair, they are very in­gre­di­ent con­scious.’’

Gabrielle has in­tro­duced a new range of prod­ucts that she says con­tain ‘‘no nas­ties.’’

It’s the In­nosence range of hair colours.

‘‘We were find­ing that women who have been colour­ing their hair for 20 or 30 years were be­com­ing sen­si­tized to the prod­ucts used.’’

An­other new range that Spec­tra is us­ing is El­e­ments, a sham­poo and con­di­tioner range that has been de­vel­oped to work with the In­nosence colour range.

An­other ser­vice that is prov­ing pop­u­lar with clients is Spec­tra’s ker­atin smooth­ing ser­vice.

‘‘The Ker­atin Com­plex cre­ates beau­ti­ful hair and gets rid of fluffier, over-ac­ti­vated hair. It’s not a com­plete straight­en­ing ser­vice, it’s more a smooth­ing ser­vice that’s af­ford­able.’’

Gabrielle says the cur­rent hair trend is to­ward en­hanc­ing the hair’s shine.

‘‘Peo­ple want colour and tex­ture. Hair has got to be ‘touch­able’. The beachy look is pop­u­lar as peo­ple are mov­ing away from the flat, straight look and mov­ing to­ward the strong, shorter tex­tured styles for the sea­son ahead.’’

One trend Gabrielle has no­ticed is that young men are be­com­ing more fash­ion con­scious.

‘‘With so­cial me­dia we find a lot of young males come in with their phones and show us a style they have found on the in­ter­net.’’

Gabrielle says peo­ple are spoilt for choice in Palmer­ston North with the cal­i­bre of the sa­lons avail­able to them.

‘‘There are a lot of good choices of sa­lons. We’re not in com­pe­ti­tion, we sup­port each other.’’

The team at Spec­tra sa­lon of­fer their clients plenty of choices.

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