Colour­ing-in leads surge

The Tribune (NZ) - - YOUR HEALTH -

Adult colour­ing books are out-sell­ing their literary coun­ter­parts and lead­ing a resur­gence in sales.

Whether as a creative out­let or a way to re­lax, the craze has reignited book sales world­wide in the wake of the global fi­nan­cial cri­sis and the rise of the ebook.

Whit­coulls head of books Joan Macken­zie said they had ‘‘phe­nom­e­nal sales’’, col­lec­tively out­selling any other books on the mar­ket in the past 12 months.

‘‘The surge in in­ter­est and sales has been so huge, so they’ve had a ma­jor im­pact on turnover for many re­tail­ers.

‘‘They have also brought peo­ple into book­stores at a time when book sales are re­cov­er­ing after the dif­fi­cul­ties of re­cent years.’’

Book sales in gen­eral were on the rise and colour­ing books had been a sig­nif­i­cant part of that, she said.

Pa­per Plus group mar­ket­ing man­ager Lyle Hast­ings said they had seen huge growth in non­fic­tion sales.

‘‘A large pro­por­tion of this lies with the adult colour­ing phe­nom­e­non.’’

Over the past 12 months, seven of the Top 20 best­selling ti­tles in New Zealand were adult colour­ing books, he said.

PHOTO: WAR­WICK SMITH/FAIRFAX NZ

Mer­cia Wood and her grand­daugh­ter Siky­lah Wood-Wall, 4, share some time colour­ing at Pa­per Plus.

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