Colouring-in leads surge
Adult colouring books are out-selling their literary counterparts and leading a resurgence in sales.
Whether as a creative outlet or a way to relax, the craze has reignited book sales worldwide in the wake of the global financial crisis and the rise of the ebook.
Whitcoulls head of books Joan Mackenzie said they had ‘‘phenomenal sales’’, collectively outselling any other books on the market in the past 12 months.
‘‘The surge in interest and sales has been so huge, so they’ve had a major impact on turnover for many retailers.
‘‘They have also brought people into bookstores at a time when book sales are recovering after the difficulties of recent years.’’
Book sales in general were on the rise and colouring books had been a significant part of that, she said.
Paper Plus group marketing manager Lyle Hastings said they had seen huge growth in nonfiction sales.
‘‘A large proportion of this lies with the adult colouring phenomenon.’’
Over the past 12 months, seven of the Top 20 bestselling titles in New Zealand were adult colouring books, he said.
Mercia Wood and her granddaughter Sikylah Wood-Wall, 4, share some time colouring at Paper Plus.