Feild­ing busi­ness mak­ing the most of new op­por­tu­ni­ties


Richard and Nicki Baker, own­ers of Stihl Shop and Hire Feild­ing, re­lo­cated to their present build­ing at 30 Ao­rangi Street sev­eral years ago. It was a bold move at the time, com­ing in the mid­dle of the eco­nomic down­turn, a move many peo­ple would have feared to take on. They must have been vi­sion­ar­ies be­cause New World Su­per­mar­ket is fol­low­ing suit.

Richard has never been averse to hard work and putting in long hours. No time was lost in the fit out of the in­te­rior for showroom and work­shop ar­eas to cre­ate the ex­pan­sive lay­out that is ap­prox­i­mately 650m2. The cou­ple’s fore­sight has paid div­i­dends. The lo­ca­tion, which ex­pe­ri­ences a mas­sive ve­hic­u­lar traf­fic count, is a huge ad­van­tage as is the site’s ac­ces­si­bil­ity.

‘‘The re-lo­ca­tion and sub­se­quent de­vel­op­ment has al­lowed us to con­tinue grow­ing the busi­ness at a steady pace. We now have four di­vi­sions to the busi­ness, and this di­ver­si­fi­ca­tion has been the key to our suc­cess, ‘‘ says Richard.

The four di­vi­sions are made up of the Stihl Out­door power tools deal­er­ship in­clud­ing mo­tor mow­ers, cy­cles, home heat­ing and hire shop. The range of cy­cles in­cludes Raleigh for the fam­ily mar­ket, Avanti and Scott for the more se­ri­ous rid­ers.

‘‘Ross Mur­ray has joined our team. He has a wealth of cy­cle knowl­edge, spe­cial­is­ing in moun­tain bikes. Ross has been rid­ing many trails around New Zealand for many years and is able to ad­vise on the best bikes to suit the needs of each rider.’’

Richard is a qual­i­fied mo­tor­cy­cle me­chanic and hav­ing the work­shop to main­tain and re­pair all small ma­chin­ery and cy­cles is an im­por­tant part of the busi­ness.

The home-heat­ing di­vi­sion sup­plies lead­ing brands such as Firenzo and Kent.

‘‘The fourth di­vi­sion of our busi­ness is pro­vid­ing qual­ity hire gear to the tradesman and home handy­man, ‘‘ says Richard.

The work­shop com­ple­ments the hire di­vi­sion as well. The im­pres­sive list of hire gear in­cludes chain­saws, com­pactors, lawn mow­ers, scaf­fold­ing, trail­ers and floats, wa­ter blasters, trim­mers, heaters, con­crete tools and log split­ters. Visit the hire shop web­site www.hireshopfeild­ing.co.nz for fur­ther in­for­ma­tion.

‘‘We pride our­selves on the high level of main­te­nance of our hire equip­ment, and pro­vid­ing qual­ity ser­vic­ing to small ma­chin­ery of all makes and models.’’

Stihl Shop is the Walker Mow­ers deal­er­ship.

‘‘We have more than dou­bled the com­pany turnover since mov­ing to the new site. The key fac­tor has been look­ing for and re­al­is­ing new op­por­tu­ni­tiesAs well as ser­vic­ing Feild­ing and Manawatu we have cus­tomers from Wairarapa, Horowhenua, Hawke’s Bay,Ran­gi­tikei and even fur­ther afield.’’

Ross Mur­ray and Richard Baker at Stihl Shop and Hire Feild­ing.

The ex­pan­sive dis­play of Stihl out­door power tools.

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