App aims to help Manawatu business community
The Local and Loyal directory app is designed to be a one-stop convenient app to help support the economic growth and development of Palmerston North city.
The app is aimed at making it easier for local businesses to communicate with their potential customers, build better relationships, increase engagement, promote loyalty and repeat business, and increase customer retention.
By combining multiple useful features into one app, it gives all local businesses a platform to generate a wider customer audience and promote and market to a captive audience.
While it only features Palmerston North businesses, it has the ability to generate a nationwide audience.
Local and Loyal Palmerston North app users will have the exclusive benefits of app only deals, join loyalty programs that do not require them to carry multiple paper cards, a GPS location based directory, which based on search results will show you which business is nearest to their physical location and which are offering a ‘deal’, one-touch calling, business identification through branding, events, real estate, loyalty cards and a lot of other user-friendly features.
Local and Loyal’s creator Paula Fore began developing apps in 2012 with great success in events and sports club marketing. Her vision for Local and Loyal was clear yet required a great deal of thought to conceptualise how to make it work. Key factors to the app’s success, is in its simplicity, it had to be simple to navigate, she did not want users to enter any personal information at all to use the app, it had to offer value to the business and customer, and it had to be useful!
If you are unsure of what an app is, put plainly, an app, or application is a software program developed specifically for use on small, wireless devices, such as smartphones and tablets, rather than desktop or laptop computers. Mobile apps are designed for the demands and constraints of the mobile device and also take advantage of any specialised capabilities the smartphone has.
Mobile device apps have more capabilities to perform functions that mobile websites cannot.
Eighty per cent of time spent using a mobile phone is within apps, i.e Social Media apps, banking, email, google maps and search engines.
Local and Loyal is a one-stop app for locals to find everything they need about a local businesses without having to go between a huge range of separate mobile websites or directory websites or apps. It keeps things simple and centralized.
The Local and Loyal Palmerston North directory app is FREE to download: Search in the App store or Google Play store ‘Local and Loyal Palmerston North. For more information email or ring 0276629658.
A Local and Loyal business app is supporting Manawatu businesses.