App aims to help Manawatu busi­ness com­mu­nity

The Tribune (NZ) - - BUSINESS -

The Lo­cal and Loyal di­rec­tory app is de­signed to be a one-stop con­ve­nient app to help sup­port the eco­nomic growth and de­vel­op­ment of Palmer­ston North city.

The app is aimed at mak­ing it eas­ier for lo­cal busi­nesses to com­mu­ni­cate with their po­ten­tial cus­tomers, build bet­ter re­la­tion­ships, in­crease en­gage­ment, pro­mote loy­alty and re­peat busi­ness, and in­crease cus­tomer re­ten­tion.

By com­bin­ing mul­ti­ple use­ful fea­tures into one app, it gives all lo­cal busi­nesses a plat­form to gen­er­ate a wider cus­tomer au­di­ence and pro­mote and mar­ket to a cap­tive au­di­ence.

While it only fea­tures Palmer­ston North busi­nesses, it has the abil­ity to gen­er­ate a na­tion­wide au­di­ence.

Lo­cal and Loyal Palmer­ston North app users will have the ex­clu­sive ben­e­fits of app only deals, join loy­alty pro­grams that do not re­quire them to carry mul­ti­ple pa­per cards, a GPS lo­ca­tion based di­rec­tory, which based on search re­sults will show you which busi­ness is near­est to their phys­i­cal lo­ca­tion and which are of­fer­ing a ‘deal’, one-touch call­ing, busi­ness iden­ti­fi­ca­tion through brand­ing, events, real es­tate, loy­alty cards and a lot of other user-friendly fea­tures.

Lo­cal and Loyal’s cre­ator Paula Fore be­gan de­vel­op­ing apps in 2012 with great suc­cess in events and sports club mar­ket­ing. Her vi­sion for Lo­cal and Loyal was clear yet re­quired a great deal of thought to con­cep­tu­alise how to make it work. Key fac­tors to the app’s suc­cess, is in its sim­plic­ity, it had to be sim­ple to nav­i­gate, she did not want users to en­ter any per­sonal in­for­ma­tion at all to use the app, it had to of­fer value to the busi­ness and cus­tomer, and it had to be use­ful!

If you are un­sure of what an app is, put plainly, an app, or ap­pli­ca­tion is a soft­ware pro­gram de­vel­oped specif­i­cally for use on small, wire­less de­vices, such as smart­phones and tablets, rather than desk­top or lap­top com­put­ers. Mo­bile apps are de­signed for the de­mands and con­straints of the mo­bile de­vice and also take ad­van­tage of any spe­cialised ca­pa­bil­i­ties the smart­phone has.

Mo­bile de­vice apps have more ca­pa­bil­i­ties to per­form func­tions that mo­bile web­sites can­not.

Eighty per cent of time spent us­ing a mo­bile phone is within apps, i.e So­cial Me­dia apps, bank­ing, email, google maps and search en­gines.

Lo­cal and Loyal is a one-stop app for lo­cals to find ev­ery­thing they need about a lo­cal busi­nesses with­out hav­ing to go be­tween a huge range of sep­a­rate mo­bile web­sites or di­rec­tory web­sites or apps. It keeps things sim­ple and cen­tral­ized.

The Lo­cal and Loyal Palmer­ston North di­rec­tory app is FREE to down­load: Search in the App store or Google Play store ‘Lo­cal and Loyal Palmer­ston North. For more in­for­ma­tion email or ring 0276629658.

A Lo­cal and Loyal busi­ness app is sup­port­ing Manawatu busi­nesses.

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