Champs’ value mea­sured

The Tribune (NZ) - - YOUR PAPER, YOUR PLACE - JA­NINE RANKIN

The New Zealand su­per­stock teams cham­pi­onships are big busi­ness for Palmer­ston North.

Fans flood into the city to watch the speed, jostling, crash and bash, but the im­pact of the an­nual event goes well beyond the ma­noeu­vring on the track.

The champs are on again this week­end at the Robert­son Holden In­ter­na­tional Speed­way, but since 2014, no­body has mea­sured quite how big they are for the city.

With about 15,000 peo­ple want­ing a piece of the ac­tion over two nights, the an­nual event has been es­ti­mated to pump an ex­tra $1.6 mil­lion into the Manawatu econ­omy.

This year, the newly-cre­ated Cen­tral Eco­nomic De­vel­op­ment Agency wants to re­fine that fig­ure and get feedback on how the city could make the week­end even big­ger.

Con­ven­tions mar­ket­ing man­ager Phil Hil­dred said it was recog­nised as one of the largest, reg­u­lar events on the re­gional cal­en­dar, and it was time to mea­sure ex­actly what it meant for the city and re­gion.

The agency would be do­ing that with a sur­vey it hoped would be picked up by 20 to 30 per cent of those at­tend­ing, re­veal­ing fresh in­for­ma­tion about where peo­ple trav­elled from, how old they were, who they went with, where they stayed, what else they did, and how much they spent. Sur­veys would be car­ried out at other ma­jor events dur­ing the year.

DAVID UNWIN/FAIR­FAX NZ

Ac­tion from the Su­per­stock Teams Champs at Palmer­ston North’s Cen­tral En­ergy Trust Arena two years ago.

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