Champs’ value measured
The New Zealand superstock teams championships are big business for Palmerston North.
Fans flood into the city to watch the speed, jostling, crash and bash, but the impact of the annual event goes well beyond the manoeuvring on the track.
The champs are on again this weekend at the Robertson Holden International Speedway, but since 2014, nobody has measured quite how big they are for the city.
With about 15,000 people wanting a piece of the action over two nights, the annual event has been estimated to pump an extra $1.6 million into the Manawatu economy.
This year, the newly-created Central Economic Development Agency wants to refine that figure and get feedback on how the city could make the weekend even bigger.
Conventions marketing manager Phil Hildred said it was recognised as one of the largest, regular events on the regional calendar, and it was time to measure exactly what it meant for the city and region.
The agency would be doing that with a survey it hoped would be picked up by 20 to 30 per cent of those attending, revealing fresh information about where people travelled from, how old they were, who they went with, where they stayed, what else they did, and how much they spent. Surveys would be carried out at other major events during the year.
Action from the Superstock Teams Champs at Palmerston North’s Central Energy Trust Arena two years ago.