Goes behind the scenes of the Cancer Society’s annual Daffodil Day fundraiser. THANKS A BUNCH – AGAIN Choose Success Choosewhitireia
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For most of us, Daffodil Day is simply one day a year: on the last Friday of August, the streets are doused in yellow as Cancer Society collectors rattle their buckets and hand out flowers, teddy bears and stickers.
But for the people behind the scenes it takesmonths of preparation, about 9000 volunteer collectors, and 200 fulltime-equivalent staff, to make that one day a success.
Growers pick and prepare thousands of bunches of flowers, which are trucked to different parts of New Zealand.
Various suppliers make baskets and other items for the day. Fabric pins and bears are made in China, then shipped here, and volunteers are wrangled to help raise the funds.
While some of the donated money covers campaign costs, it is mostly filtered into helping the one in three people affected by cancer, according to the Cancer Society’swellington chief executive, Mike Smith.
Any money collected in Wellington is spent locally. Nationally, about $5 million was raised last year through Daffodil Day.
And why the daffodil? It’s a sign of hope, and of spring, Smith says. ‘‘It’s quite an uplifting type of flower. It’s in our Cancer Society