The Wellingtonian - - Out & About -

(PG, 86mins) 1⁄

2 The Emoji Movie is a standard hero’s jour­ney yarn set against the back­drop of a race through the apps in young Alex’s smart­phone.

What un­folds holds zero sur­prises, a star­tling de­gree of prod­uct place­ment, some at-times pass­able de­sign and a cou­ple of trips to the out­side world – where Alex the phone’s owner is des­per­ate to im­press a class­mate – that sug­gest the film-mak­ers had an­other, far bet­ter, script in them. They just couldn’t see it. - Graeme Tuck­ett

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