LATAM is born

– a new brand for South Amer­ica’s largest air­line net­work

Travel Digest - - ANTARCTICA -

This month marks an ex­cit­ing mile­stone for LAN Air­lines and TAM Air­lines, with the two South Amer­i­can air­lines con­sol­i­dat­ing un­der one, sin­gle brand – LATAM.

With this an­nounce­ment comes a new logo in­spired by the iden­tity and her­itage of the re­gion, in­cor­po­rat­ing the best of both air­lines (LAN and TAM). The re­brand­ing roll­out will also in­clude a new look across air­ports, air­craft, web pages and new uni­forms. Some of these changes are al­ready vis­i­ble and can be ob­served prin­ci­pally in the in-flight ex­pe­ri­ence with new re­designed air­craft cab­ins, the new VIP lounges in Sao Paulo and San­ti­ago – the largest in the re­gion.

LATAM will con­tinue to fly daily be­tween Auck­land and San­ti­ago, aboard its state-of-the-art Boe­ing 787-9, en­sur­ing South Amer­ica is more ac­ces­si­ble than ever. Of­fer­ing the largest net­work and un­par­al­leled con­nec­tiv­ity through­out the re­gion, the air­line group con­nects New Zealand trav­ellers to over 115 on­ward des­ti­na­tions in­clud­ing Punta Are­nas, the south gate­way to Patag­o­nia, and favourites such as Brazil, Peru, Ar­gentina, Uruguay, Ecuador, and Bo­livia.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.