LATAM is born
– a new brand for South America’s largest airline network
This month marks an exciting milestone for LAN Airlines and TAM Airlines, with the two South American airlines consolidating under one, single brand – LATAM.
With this announcement comes a new logo inspired by the identity and heritage of the region, incorporating the best of both airlines (LAN and TAM). The rebranding rollout will also include a new look across airports, aircraft, web pages and new uniforms. Some of these changes are already visible and can be observed principally in the in-flight experience with new redesigned aircraft cabins, the new VIP lounges in Sao Paulo and Santiago – the largest in the region.
LATAM will continue to fly daily between Auckland and Santiago, aboard its state-of-the-art Boeing 787-9, ensuring South America is more accessible than ever. Offering the largest network and unparalleled connectivity throughout the region, the airline group connects New Zealand travellers to over 115 onward destinations including Punta Arenas, the south gateway to Patagonia, and favourites such as Brazil, Peru, Argentina, Uruguay, Ecuador, and Bolivia.