TWO air­lines – ONE brand

Travel Digest - - SMALL BUSINESS -

May marked an ex­cit­ing mile­stone for LAN and TAM Air­lines with the two South Amer­i­can air­lines con­sol­i­dat­ing un­der one, sin­gle brand – LATAM Air­lines. The new brand has a fresh logo in­spired by the iden­tity and her­itage of the re­gion, in­cor­po­rat­ing the best of both air­lines. The re­brand­ing roll­out will also in­clude a new look across air­ports, air­craft, web­pages and new uni­forms de­signed by renowned Brazil­ian fash­ion de­signer, Pe­dro Lourenco. Aus­tralian and New Zealand pas­sen­gers can ex­pect to fly on a newly branded air­craft be­fore the end of the year and the fleet-wide process is ex­pected to be fi­nalised in 2018. LATAM Air­lines of­fers one stop daily flights from Syd­ney to San­ti­ago, Chile, the gate­way to South Amer­ica, on board its next-gen­er­a­tion fleet of 787-9 air­craft, with onward con­nec­tions to over 137 des­ti­na­tions in Latin Amer­ica in­clud­ing favourites such as Colom­bia, Brazil, Peru, Ar­gentina, Uruguay, Ecuador and Bo­livia.

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