What’s the promotion about?
The Primary ITO is challenging schools, school leavers and farmers to open the farm, garden or orchard gate as this year’s “Got a Trade? Got it Made!” promotion highlights the huge potential in industry training for a primary sector career.
The Primary ITO (industry training organisation) leads the training in New Zealand’s largest export sector. It is taking part in this year’s “Got A Trade? Got It Made!” week to showcase the advantages of tertiary on-the-job education.
“We’ve got 30 different sector groups from dairy to horticulture, from processing to fishing, and from agribusiness management to bee-keeping, and one thing they’re all saying is ‘we need talented people and we’ll train them’,” says Linda Sissons, Primary ITO’s chief executive. “Demand for skilled people has never been higher. Our sector needs an extra 50,000 qualified workers by 2025. Right now, only 4 per cent of school leavers go directly into on-the-job training, with university remaining the default choice for many people. But that is not always the best option.
“Our apprentices earn while they learn real and relevant skills in growing and innovative industries. Our farms, orchards and gardens become their campuses,” says Dr Sissons.
“We are looking for practical students to work with the industry to act as guardians of our remarkable biodiversity, students with STEM (Science, Technology, Engineering or Mathematics) skills and those with soft skills, such as marketing and languages, which will help New Zealand’s high-end quality produce reach new international markets.”