Hamil­ton and Waikato award for do­mes­tic tourism growth

Waikato News - - FRONT PAGE -

The Hamil­ton and Waikato re­gion has fur­ther ce­mented its place as a key tourism des­ti­na­tion by win­ning a do­mes­tic tourism growth award at the in­au­gu­ral Re­gional Tourism New Zealand (RTNZ) Awards.

Hamil­ton & Waikato Tourism was named the 2018 Best Do­mes­tic Tourism Per­for­mance win­ner in the tier 2 (mid-sized) re­gional tourism or­gan­i­sa­tions cat­e­gory. The award recog­nised the im­por­tance of the do­mes­tic New Zealand tourism mar­ket and the need to nur­ture and grow this sec­tor, as well as, the in­ter­na­tional vis­i­tor mar­ket.

The award was in­de­pen­dently as­sessed by AA Trav­eller against four mea­sures in­clud­ing av­er­age length of stay, overnight visi­ta­tion and vis­i­tor ex­pen­di­ture.

Lake Wanaka Tourism took out the over­all award for the high­est do­mes­tic tourism growth across the coun­try and Queen­stown was named win­ner for the tier 1 (large) re­gional tourism or­gan­i­sa­tion cat­e­gory.

Head of Tourism Part­ner­ships for AA Travel & Tourism Neil Ge­stro con­grat­u­lated the Hamil­ton & Waikato team on an ex­cel­lent win.

“Hamil­ton & Waikato Tourism’s re­sults are com­mend­able and it was great to see the re­gion per­form­ing so well,” said Mr Ge­stro.

Hamil­ton & Waikato Tourism chief ex­ec­u­tive Ja­son Daw­son says the win con­firms the re­gion’s po­si­tion as a lead­ing vis­i­tor des­ti­na­tion.

“At the end of Au­gust 2018, leisure and busi­ness tourism con­trib­ute $1.549 bil­lion an­nu­ally into the re­gion. How­ever, it’s the do­mes­tic vis­i­tors lead­ing the charge in­ject­ing $1.184 bil­lion into our re­gional econ­omy an­nu­ally,” said Mr Daw­son.

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