ial Mas­sive na­tion­wide res­i­dent de­fine prop­erty auc­tions set to mar­ket ac­tiv­ity

“ It is an­tic­i­pated The Big Call Auc­tion will serve as a ‘kick­start’ to the spring hous­ing ac­tiv­ity – this time on a na­tion­wide scale.”

Waikato Property Guide - - UNIT FRIDAY - Mike Bay­ley

Owide ne of the big­gest na­tion res­i­den­tial pr op­erty auc­tion cam­paigns e ver seen in N ew

the state of Zealand is set t o de­fine the mar­ket. Ear­lier this year lead­ing

real es­tate agency Bay­leys cre­ated a mar­ket­ing

B ig Call cam­paign en­ti­tled ‘The Sum­mer Auc­tion 2012’,

which saw hun­dreds of pr op­er­ties go un­der

Bay of the ham­mer in theAuck­land, Is­lands and Welling­ton

re­gion over a week-long pe­riod.

n has The suc cess­ful cam­paig now been e xtended to in­cor­po­rate

of Bay­leys the na­tion­wide net­work

Auc­tion of­fices – with ‘The Big Call 2012’ set t o take place

over a four­week per iod in Sept

em­ber and Oc­to­ber. Col­lat­ing prop­er­ties for

in­clu­sion in the h uge cam­paig n is alr eady

kickingun­der­way, w ith auc­tions off fr om Th urs­day Sept em­ber

ar e 6. More than 300 pr op­er­ties expected to go un­der the

ham­mer dur­ing the month-long

cam­paig n, from as far nor th as

the Ba y of Is­lands, to In­ver­cargill in the south.

Auc­tion’ To en­sure ‘The Big Call makes a lot of noise in the mar ket, h un­dreds Bay­leys is in vest­ing of thou­sands of dol­lars

pub­licly pro­mot­ing the auc­tion

cam­paig n to the w idest pos­si­ble

au­di­enc e of po­ten­tial buy­ers. Ev­ery sing le list­ing sig ning

Auc­tion up t o Ba yleys ‘Big Call 2012’ cam­paig n will

be par t of a na­tion­wide mar­ket­ing pro­gramme.

ing Bay­leys R eal Es­tat e manag di­rec­tor M ike Ba yley

said the pi­o­neer­ing appr oach of ‘ The B ig

ser ved t o Call S um­mer Auc­tion’

whic h cre­ate a bu yer mo­men­tum

months. car­ried on into the win­ter “Just as the sum­mer auc­tion

enzy of cam­paign gener ated a fr

po­ten­tial ac­tiv­ity – soak­ing up ev­ery buyer in­ter­ested in the prop­er­ties –

Auc­tion it is an­tic­i­pated the Big Call

t o the will ser ve as a ‘kick-start’ spring hous­ing acti vity

– this time on a na­tion­wide scale,” he said. ocess w e “At the end of the pr

uch more will be able t o get a m com­pre­hen­sive pictur

e of bu yer con­fi­denceacross the board.” Mr Ba yley said the

c om­pany was so c on­fi­dent about the

Auc­tion’ suc­cess of ‘The Big Call

y where its it would be putting its mone

hun­dreds mouth is – b y in­vest­ing

int o of thou­sands of dol­lars en­sur­ing the cam­paign

is mar­keted to the w idest pos­si­ble au­di­enc e –

pr ess, en­com­pass­ing na­tion wide ra­dio and on­line me­dia.

ation “Throughout the dur

2012’ of ‘The B ig Call Auc­tion col­la­tion and mar­ket­ing cam­paign, c over­age there w ill be e xten­sive of the ini­tiati ve in N

ew Zealand’s big­gest sell­ing news­pa­pers

and the throughout the c oun­try as­so­ci­ated prop­erty press,” he said. “All of this cov­er­age will

com­bine to sub­stan­tially es­ca­late the num­ber

aware of po­ten­tial buy­ers be­com­ing of the vast cat­a­logue of

homes – from the F ar North t o the Deep

be on the South – that will se­ri­ously mar­ket for sale as par t of

‘The Big Call Auc­tion 2012’. To fur ther en­hanc e the pr es­ence

ket­ing of the indi vid­ual mar

me­dia cam­paigns, disc ounted pack­ages will be made a vail­able to

2012’ all of ‘The Big Call Auc­tion

me­dia in prop­er­ties across all print their spe­cific lo­ca­tions. Mr Bay­ley said that in ad­di­tion

n, to the mar ket­ing cam­paig Bay­leys sales per­son­nel

w ould also au­to­mat­i­cally:

length of buy­ers throughout the the mar­ket­ing cam­paign.

sales­peo­ple w ithin their br anch to find the best pos­si­ble bu yer xten­sive from among their e data­bases.

lo­cal br anch offic

e email news­let­ter dist ributed t o among

of the in­di­vid­ual buyer data­bases all Bay­leys sales­peo­ple

within the team.

ven­dor re­ports out­lin­ing mar ket t o the feed­back and r esponse var­i­ous mar ket­ing

ini­tiati ves be­ing un­der­taken.

prop­erty list­ing in the

front of­fice win­dow.

en­tial Mr Ba yley said pot ven­dors had un­til mid- A ugust B ig Call to sig n up for ‘The

w ill Auc­tion 2012” . Auc­tions be held thr ough­out Sept em­ber

acr oss and Oct ober at lo­ca­tions New Zealand.

Auc­tion “Just as our firstBigCall

hmark cam­paign set the benc

pr op­erty for the r es­i­den­tial mar­ket lev­els in the new year, ‘The w ill set Big Call Auc­tion 2012’

ket as w e the pac e of the mar move t owards the spr

ing and sum­mer sea­sons.”

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