Taumarunui left out in the cold of skifield marketing plan
Taumarunui has been left out of a ‘’Three Skifields, Five Towns’’ Australian marketing strategy, despite $50,000 funding from the Ruapehu District Council.
Councillors have questioned the value of the joint Taupo¯ District Council, Ruapehu and Ruapehu Alpine Lifts winter market collaboration. It is contributing $50,000 a year towards the $250,000 campaign.
The council was updated on the collaboration at a meeting last week.
Taumarunui ward councillor Karen Ngatai questioned what the benefits to ratepayers were, in light of the fact that Taumarunui was left out.
‘‘We are closer to the mountain than Taupo¯ yet we’re not mentioned. When you have a campaign that says, ‘Stay Taupo¯ ’, and ‘Ski Ruapehu’, then you sell it from Taupo¯ how do our ratepayers benefit?
‘‘Taumarunui is the biggest contributor of ratepayer money and we’re left out.’’
RAL general manager for sales and marketing Michelle Caldwell said Taupo¯ has the ‘‘pull’’ to get tourists to click on the website.
‘‘It gets them in, gets them looking and they start planning. There’ll be a National Park and Ohakune story that sits underneath the Taupo¯ story but, for us, it’s the hook but it’s not the only message we send out.’’
Taumarunui ward councillor Kim Wheeler asked to see what measures were in place to see the growth in each area.
‘‘We need to see some facts on what’s going on here’’.
Destination Great Lake Taupo¯ general manager Damien Coutts said they can present spend data from Australia each month for the Ruapehu district. The ‘‘Three Skifields, Five Towns’’ slogan has been used to promote winter skiing to the Australian market. Those five towns are Taupo¯, Turangi, Whakapapa Village, National Park and Ohakune.
Mayor Don Cameron said unless Taumarunui had a hotel, the town needed to look at other ways to bring visitors to town.
Caldwell said there wasn’t enough accommodation in the district to cater for the growth and an international five-star hotel was needed.