Award for Brand Identity design of butchery goes to local firm
A Te Awamutu business has received national accolades for their creative work at a local butchery.
Alexandra Images won two awards in the New Zealand Sign and Display Association Awards for its work for Expleo.
The prestigious national awards recognises outstanding design and craftsmanship across a range of sign making methods and technologies.
Every year it receives hundreds of entries from all around New Zealand.
Alexandra Images won a silver medal for theming Expleo. It also won a gold medal for original inhouse design of Expleo’s brand identity.
Staff branded the entire shop and designed and executed everything from the logo and business cards to the food labels and signage.
They installed lighting, wall treatments, butcher’s blocks, a water feature, signage and the front counter.
“Everything you see was designed, made or installed by us,” says Alexandra Images director Ange Mason.
Ange thanked her dedicated and talented staff for its hard work on the project.