Fes­ti­val backed

Waipa Post - - News -

A five-day cy­cling fes­ti­val next Jan­uary will put the Waipa¯ dis­trict un­der the spot­light and pro­vide mar­ket­ing op­por­tu­ni­ties the dis­trict could not oth­er­wise af­ford, ac­cord­ing to Waipa¯ mayor Jim Mylchreest.

Coun­cil con­firmed its fi­nan­cial sup­port for the Three Peaks Ride: New Zealand Cy­cling Fes­ti­val, en­com­pass­ing the New Zealand Cy­cle Clas­sic road race. The road race is ex­pected to at­tract top na­tional and in­ter­na­tional rid­ers with the sup­port­ing fes­ti­val pro­vid­ing events aimed at lo­cals and do­mes­tic vis­i­tors.

As part of the adop­tion of its 10-Year Plan, coun­cil con­firmed it would put $100,000 per year for three years into the cy­cling fes­ti­val. The fund­ing is part of a wider strat­egy to en­cour­age and sup­port events in the dis­trict which drive eco­nomic ac­tiv­ity.

“The fes­ti­val will show­case the dis­trict and is sup­ported by coun­cil on the ba­sis that this is a Waipa¯wide event, to high­light our unique of­fer­ing and to mar­ket the dis­trict to do­mes­tic and in­ter­na­tional vis­i­tors,” says Jim.

Anal­y­sis has shown that mul­ti­day events in the dis­trict like waka ama and Maadi Cup row­ing pro­vide an in­flux of spend­ing.

“We’re ex­pect­ing our com­mu­nity to ben­e­fit and have sought as­sur­ances from fes­ti­val or­gan­is­ers that the unique at­trac­tions of Waipa¯ will be show­cased to a wide au­di­ence,” he says.

The fes­ti­val, from Jan­uary 23-27, will in­clude a mass ride on Jan­uary 26 — The Hob­biton Gran Fondo — sim­i­lar in for­mat to the pop­u­lar Rev, last run in 2016.

The course will pass by the world-fa­mous Hob­biton Movie Set in Mata­mata and will be in­clud­ing a num­ber of new event fea­tures, to be re­vealed soon. En­tries will open at the end of the month.

The New Zealand Cy­cle Clas­sic road race, which is part of the fes­ti­val, is an event in­ter­na­tion­ally ranked by the UCI, the world cy­cling body.

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