Toast re­turns to its ori­gins

Wairarapa News - - FRONT PAGE -

This iconic South Wairarapa event has been se­lected as a fi­nal­ist in Vi­brant Gold for events and hos­pi­tal­ity.

The event has been named a Welling­ton Gold Awards fi­nal­ist for its com­mit­ment to re­defin­ing how fes­ti­vals are planned, man­aged and ex­pe­ri­enced.

Toast Mart­in­bor­ough gen­eral man­ager Anna Niel­son said the fi­nal­ist nod in the Vi­brant Gold cat­e­gory of the Gold Awards was recog­ni­tion for the work Toast Mart­in­bor­ough had put in over two years to re­fresh the fo­cus and im­age of New Zealand’s premier wine, food and mu­sic fes­ti­val.

‘‘2017 will be our 26th year of run­ning Toast, but we know long-term suc­cess de­pends on our abil­ity to of­fer a ‘must do’ an­nual fes­ti­val in an in­creas­ingly com­pet­i­tive event mar­ket, while also meet­ing our health and safety and al­co­hol man­age­ment obli­ga­tions.’’

Niel­son said this had been achieved by tak­ing the best of the old tra­di­tions peo­ple love about Toast Mart­in­bor­ough and com­bin­ing them with a range of new in­no­va­tions to keep the event fresh.

‘‘Toast has re­turned to where it started, with wine and food as the right­ful stars of the show. Mu­sic is still im­por­tant, but it’s very much in the sup­port­ing role,’’ Niel­son said.

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