Toast returns to its origins
This iconic South Wairarapa event has been selected as a finalist in Vibrant Gold for events and hospitality.
The event has been named a Wellington Gold Awards finalist for its commitment to redefining how festivals are planned, managed and experienced.
Toast Martinborough general manager Anna Nielson said the finalist nod in the Vibrant Gold category of the Gold Awards was recognition for the work Toast Martinborough had put in over two years to refresh the focus and image of New Zealand’s premier wine, food and music festival.
‘‘2017 will be our 26th year of running Toast, but we know long-term success depends on our ability to offer a ‘must do’ annual festival in an increasingly competitive event market, while also meeting our health and safety and alcohol management obligations.’’
Nielson said this had been achieved by taking the best of the old traditions people love about Toast Martinborough and combining them with a range of new innovations to keep the event fresh.
‘‘Toast has returned to where it started, with wine and food as the rightful stars of the show. Music is still important, but it’s very much in the supporting role,’’ Nielson said.