Local farmer gets big appointment
Experienced Wairarapa farmer Shane McManaway will have another feather in his cap, having been appointed to the board New Zealand Performance Beef Breeders.
McManaway is already chief executive of Allflex Asia-Pacific and China ,chairman of the Platinum Primary Producers Group, director of Drovers Australia and sits on the advisory board of a leading New Zealand farming operation.
New Zealand Performance Beef Breeders (PBBnz) general manager, Caren Bailey, said she was excited to welcome someone with McManaway’s agribusiness acumen onto the board.
‘‘Shane has an infectious passion for agriculture and the contribution it makes to society,’’ she said.
‘‘He has built extensive industry experience, expertise and networks across the rural sector in New Zealand and abroad and we look forward to him contributing his innovative ideas and wellknown ‘outside-of-the-box’ thinking to the betterment of PBBnz.’’
PBBnz provide analysis, data management and resources for beef breeds and their association members as well as an array of commercial services such as tag sales, on farm software and graphic and web design.
A charolais breeder, McManaway is a strong supporter of rural New Zealand.
‘‘I strongly believe the beef industry is in the best place it has ever been in. Our magnificent grass feed product is of world class status and we need to market this with all our energy, our challenge is to focus on more value, not more volume.’’
He said the beef industry was enjoying strong returns which was encouraging.
McManaway said his wife, Lynnette, was the driving force behind their charolais journey and the McManaways felt strongly about ensuring they breed on from the cattle that allow commercial farmers to make a profit.
‘‘Technology here,’’ he said.
‘‘It allows us to identify top of breed, trace their history and track their genetics – with the end result of producing the absolute best there is.’’
Described by some as the unofficial Australasian agricultural networker of the year, he can be heard on Newstalk ZB’s The Country as a regular panel member providing an insight into local and international farming developments. is our friend