Lo­cal farmer gets big ap­point­ment

Wairarapa News - - FARMING - STAFF RE­PORTER

Ex­pe­ri­enced Wairarapa farmer Shane McMan­away will have an­other feather in his cap, hav­ing been ap­pointed to the board New Zealand Per­for­mance Beef Breed­ers.

McMan­away is al­ready chief ex­ec­u­tive of Allflex Asia-Pa­cific and China ,chair­man of the Plat­inum Pri­mary Pro­duc­ers Group, direc­tor of Drovers Aus­tralia and sits on the ad­vi­sory board of a lead­ing New Zealand farm­ing op­er­a­tion.

New Zealand Per­for­mance Beef Breed­ers (PBBnz) gen­eral man­ager, Caren Bai­ley, said she was ex­cited to wel­come some­one with McMan­away’s agribusi­ness acu­men onto the board.

‘‘Shane has an in­fec­tious pas­sion for agri­cul­ture and the con­tri­bu­tion it makes to so­ci­ety,’’ she said.

‘‘He has built ex­ten­sive in­dus­try ex­pe­ri­ence, ex­per­tise and net­works across the ru­ral sec­tor in New Zealand and abroad and we look for­ward to him con­tribut­ing his in­no­va­tive ideas and well­known ‘out­side-of-the-box’ think­ing to the bet­ter­ment of PBBnz.’’

PBBnz pro­vide anal­y­sis, data man­age­ment and re­sources for beef breeds and their as­so­ci­a­tion mem­bers as well as an ar­ray of com­mer­cial ser­vices such as tag sales, on farm soft­ware and graphic and web de­sign.

A charo­lais breeder, McMan­away is a strong sup­porter of ru­ral New Zealand.

‘‘I strongly be­lieve the beef in­dus­try is in the best place it has ever been in. Our mag­nif­i­cent grass feed prod­uct is of world class sta­tus and we need to mar­ket this with all our en­ergy, our chal­lenge is to fo­cus on more value, not more vol­ume.’’

He said the beef in­dus­try was en­joy­ing strong re­turns which was en­cour­ag­ing.

McMan­away said his wife, Lyn­nette, was the driv­ing force be­hind their charo­lais jour­ney and the McMan­aways felt strongly about en­sur­ing they breed on from the cat­tle that al­low com­mer­cial farm­ers to make a profit.

‘‘Tech­nol­ogy here,’’ he said.

‘‘It al­lows us to iden­tify top of breed, trace their his­tory and track their ge­net­ics – with the end re­sult of pro­duc­ing the ab­so­lute best there is.’’

De­scribed by some as the un­of­fi­cial Aus­tralasian agri­cul­tural net­worker of the year, he can be heard on New­stalk ZB’s The Coun­try as a reg­u­lar panel mem­ber pro­vid­ing an in­sight into lo­cal and in­ter­na­tional farm­ing devel­op­ments. is our friend

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