Hilux back top­ping sales charts — for now

Wairarapa News - - FARMING - ROB MAET­ZIG

Here’s proof of the healthy state of New Zealand’s new ve­hi­cle in­dus­try – sales to the end of Au­gust are run­ning 129 per cent higher than dur­ing the height of the global fi­nan­cial cri­sis in 2009.

Lat­est fig­ures from the Mo­tor In­dus­try As­so­ci­a­tion show that 103,923 new ve­hi­cles had been reg­is­tered by the end of Au­gust, way up on 45,384 reg­is­tra­tions over the same pe­riod eight years ago.

This is the quick­est the 100,000 mark has been reached in a cal­en­dar year, and it is de­spite the fact pas­sen­ger car and SUV reg­is­tra­tions were down 3.2 per cent in Au­gust com­pared to the same month last year. But com­mer­cial ve­hi­cles are help­ing keep things strong. Their sales – par­tic­u­larly utes – were up 17.9 per cent dur­ing the month.

No sur­prises then that a pair of utes con­tinue to be New Zealand’s most popular ve­hi­cles.

But there’s been change there too – whereas all year it has been the Ford Ranger that has led the sales race, in Au­gust it was over­taken by the Toy­ota Hilux. The Toy­ota achieved 779 reg­is­tra­tions for a 17 per cent share of the com­mer­cial mar­ket, while the Ford had 690 reg­is­tra­tions for a 15 per cent share.

But year to date it’s still the Ranger that leads, with 6320 reg­is­tra­tions com­pared to 5497 for the Hilux.

The mix of ve­hi­cles reg­is­tered dur­ing Au­gust also un­der­lined chang­ing con­sumer pref­er­ences, says MIA chief ex­ec­u­tive David Crawford.

‘‘Reg­is­tra­tions of SUVs re­main strong, how­ever growth in reg­is­tra­tions of pas­sen­ger ve­hi­cles con­tin­ues to weaken,’’ he says. ‘‘Nev­er­the­less, year to date pas­sen­ger and SUV reg­is­tra­tions still re­main 7.5 per cent above this time in 2016, and com­mer­cial ve­hi­cle reg­is­tra­tions are up 19.6 per cent.’’

Toy­ota re­mains the over­all mar­ket leader with a 19 per cent share via 2511 sales, fol­lowed by Ford with 10 per cent (1305 sales) and Holden with 8 per cent (1071 sales).

The top-selling pas­sen­ger model for Au­gust was the Toy­ota Corolla, fol­lowed by the Kia Sportage and the Mit­subishi Out­lander. In the com­mer­cial ve­hi­cle cat­e­gory,


Top 10 Best Selling Ve­hi­cles in Au­gust: Toy­ota Hilux 779 sales Ford Ranger 690 Toy­ota Corolla 540 Kia Sportage 370 Holden Colorado 361 Toy­ota Hi­ace 321 Mit­subishi Out­lander 296 Mit­subishi Tri­ton 278 Nis­san Navara 256 Mazda BT-50 240 other popular utes in­cluded the Holden Colorado and the Mit­subishi Tri­ton.

Toy­ota Hilux has scored a win in the big bat­tle of the utes, knock­ing Ford Ranger into sec­ond place in Au­gust sales.

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