In search of solar revolution
With solar energy becoming much cheaper and more viable experts are asking why some of us adopt it while others don’t.
Associate Professor Justin Hodgkiss is at the forefront of the global push to develop low-cost, printable solar cells and is one of two experts speaking to Wairarapa people about the subject next week.
‘‘Enough sun falls on the earth in a single hour to meet the energy needs of humanity for a year. We now capture more of our energy needs from sunlight than ever before.’’ he said.
Over the last two decades global photovoltaic capacity has grown phenomenally, doubling every two years.
‘‘This has taken even the most optimistic observers by surprise. Moreover, scientists have achieved it with technology that’s now more than 20 years old’’, Hodgkiss said.
Another solar energy expert Dr Taciano Milfont is interested in applying psychological theories and research to social issues, and in the contributions that psychology can make to the science of human-environment interactions.
‘‘What’s the psychology behind attitudes towards pro-environmental behaviour? For example, what makes someone adopt or reject solar technology?’’ Milfont said.
Hodgkiss works in physical chemistry in Victoria University’s School of Chemical and Physical Science.
He is a Rutherford Discovery Fellow and deputy director of the MacDiarmid Institute.
Milfont is deputy director of the Centre for Applied Cross-Cultural Research in the university’s School of Psychology and senior associate editor of the journal Environment and Behavior.
Their joint talk, ‘The Solar Revolution—the people and the power’ will discuss the science, economics and psychology that not only drive but also hinder the clean energy revolution. Hodgkiss and Milfont will present it to a meeting of Science Wairarapa at 7.30 pm on Monday 13 November at the Education Centre, 22 Dixon St. Masterton.
All are welcome; a small door charge will apply.
Dr Taciano Milfont will address questions around the psychology of solar technology use.