Saccharinely sweet and often misunderstood, the new way to consider pink is with plenty of grown-up conviction
La vie en rose
“Now, I wouldn’t presume to tell a woman what a woman oughtta think, but tell her if she’s gotta think: think pink!” so said the fictional magazine editor and publisher Maggie Prescott in the 1957 film Funny Face. Inspired by the eccentric Vogue editor Diana Vreeland (who once supposedly said “Pink is the navy blue of India”), Prescott’s proclamation might not sit well in today’s “woke” society; the archaic notion that pink is for girls a tired fashion trope no longer relevant. But there’s a reason why the polarising colour continues to inspire a sense of whimsy for men and women — especially at the start of a shiny new season. While millennial pink has made way for what everyone’s calling Gen Z yellow, time and again designers and retailers will focus on varied hues from purple-tinged fuchsia, salmon peach pinks and saturated hot-pink, the colour resonating with the start of a fresh new season and a positive outlook. But don’t be alarmed if pink isn’t a colour you’d normally wear; there’s a way to play down the sometimes saccharine hue when teamed with an earth tone (khaki and pink go surprisingly well together); or perhaps opt for a pink on the peachy side to complement fairer skin tones. Dan Ahwa Zara trousers $ 70.
Osman Resort 2019.
Max top $ 100.
Roses in the Bois de Boulogne, Paris.
H&M bag $ 30.