Slap sun sense on to your­self with wear­able UV tracker

Weekend Herald - - Bring On The Weekend - Janetta Mackay L’Oreal’s My UV Patch.

A world-first con­sumer wear­able UVlevel mon­i­tor will be hit­ting the Kiwi beach this sum­mer. My UV Patch is a small, thin, high-tech ad­he­sive de­vice that tracks sun ex­po­sure and re­ports back to its wearer via a smart­phone app.

De­vel­oped by the science and in­no­va­tion hub of the world’s big­gest beauty com­pany, L’Oreal, it de­liv­ers per­son­alised read­ings.

These are based on skin tone and used to pro­vide on-screen warn­ings when it is time for the wearer to top up on sun­screen or cover up to min­imise skin can­cer risk.

The flex­i­ble de­vice con­tains pho­to­sen­si­tive dyes, and can be worn in the wa­ter. It will be sold here through der­ma­tol­o­gists and phar­ma­cies for $49.99.

My UV Patch, by La Roche-Posay, launched to wide­spread in­ter­est in Europe last year. Its ar­rival here, from De­cem­ber 1, co­in­cides with the launch of the La Roche-Posay brand into the New Zealand mar­ket.

The French skin­care in­sti­tu­tion, with a strong sun­screen and sen­si­tive skin port­fo­lio, is a L’Oreal sub­sidiary com­pany.

The global vice-pres­i­dent of the L’Oreal Tech In­cu­ba­tor, Guive Balooch, told the Week­end Her­ald the de­vice was “a fun and easy way to in­crease aware­ness of UV ab­sorp­tion and it’s been [specif­i­cally] de­signed to in­te­grate into an ac­tive life­style.”

The patch also al­lows for vis­ual mon­i­tor­ing, with its multi-coloured tiles chang­ing shade to in­di­cate UV ex­po­sure.

Use in con­junc­tion with the app is rec­om­mended, how­ever, as be­ing the most ac­cu­rate way to un­der­stand how much UVA and UVB has been ab­sorbed.

It is de­scribed as “sin­gle-use wear­able” and ad­heres to the skin for 3 to 5 days, in­clud­ing through show­er­ing and swim­ming.

Balooch says the sen­sor re­tains ac­cu­racy through­out its stick-on life.

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