Vi­o­lence irks ad view­ers

Weekend Herald - - News -

The Ad­ver­tis­ing Stan­dards Author­ity has re­leased the coun­try’s most com­plained about ads of 2017, with vi­o­lence be­ing a com­mon rea­son. Last year, the to­tal in­creased by 3 per cent — with 1168 com­plaints. TV ads drew a third of com­plaints. The main com­plaint, ac­count­ing for 55 per cent of the is­sues, was around ad­ver­tis­ing be­ing mis­lead­ing. Ads that drew sev­eral com­plaints in­cluded one for V en­ergy drinks show­ing a con­struc­tion worker fir­ing a nail gun, the movie trailer for hor­ror film Annabelle 2 , an ad for V.I. Poo toi­let spray, a Spark ad around an ab­sent fa­ther on Fa­ther’s Day and an ANZ ad show­ing one child punch­ing the other on the arm.

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