Violence irks ad viewers
The Advertising Standards Authority has released the country’s most complained about ads of 2017, with violence being a common reason. Last year, the total increased by 3 per cent — with 1168 complaints. TV ads drew a third of complaints. The main complaint, accounting for 55 per cent of the issues, was around advertising being misleading. Ads that drew several complaints included one for V energy drinks showing a construction worker firing a nail gun, the movie trailer for horror film Annabelle 2 , an ad for V.I. Poo toilet spray, a Spark ad around an absent father on Father’s Day and an ANZ ad showing one child punching the other on the arm.