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The hottest toys for Xmas

Weekend Herald - - Front Page -

A new squad of re­view­ers is be­ing set loose on the hottest toys of the sum­mer sea­son, us­ing their ex­per­tise to help par­ents make win­ning choices as Christ­mas looms.

Depart­ment store Farm­ers has ap­pointed 12 of­fi­cial mem­bers to its new Toy Squad, who will test and re­view toys on cam­era.

The toy ex­perts are aged be­tween 4 and 11, and were care­fully se­lected from more than 250 video en­tries sent in by Kiwi kids.

For twins Lucy and MacKen­zie Bod­er­ick, be­ing part of the Toy Squad was the best job imag­in­able.

The 5-year-olds from Master­ton spent a lot of time on YouTube watch­ing other toy re­view­ers.

“I re­ally like get­ting the free toys,” Lucy said.

The re­spon­si­bil­ity wasn’t taken lightly — she said she tried “re­ally hard” with the re­views.

MacKen­zie said her favourite toy at the mo­ment was the Zuru Rain­bo­corn.

Mum Kristin Bod­er­ick de­scribed the gig as a win-win.

“They were so ex­cited,” she said. “It’s ev­ery kid’s dream, isn’t it, to be try­ing new toys and hav­ing them de­liv­ered.”

For their win­ning video en­try, Kristin recorded the twins re­view­ing a pair of Scruff-A-Luvs — toys they re­ceived for their fifth birth­day.

Af­ter the twins’ se­lec­tion they were sent a Rain­bo­corn each to re­view for a se­lec­tion in the lead-up to Christ­mas.

Fol­low­ing their de­but re­view, the twins would re­ceive toys to in­spect when they were re­leased — if Farm­ers thought they were the best re­view­ers for the job.

Kristin had watched the girls be­com­ing en­thralled watch­ing other re­view­ers, and fig­ured they may as well give it a crack them­selves.

An­other Toy Squad mem­ber was 7-year-old Joshua Egers­dor­fer.

He had just com­pleted his first re­view, too.

The an­i­mated video of him crack­ing into the Trea­sure X Chest while talk­ing us through the toy is live on the Farm­ers’ web­site.

Farm­ers mer­chan­dise man­ager Rob Tau­rima said the con­cept was about try­ing to in­crease en­gage­ment with con­sumers.

“We know YouTube videos around this type of con­tent are re­ally pop­u­lar with kids of that age, so it made sense to pro­duce some­thing that was in a for­mat our cus­tomers want to see.”

Toys that Tau­rima ex­pected to be top-sell­ing stock­ing stuffers in­cluded the LOL Sur­prise range and Ra­zor Turbo Jetts.

Toy Squad testers 5-year-old twins MacKen­zie and Lucy Bod­er­ick give Zuru Rain­bo­corns the once-over for Farm­ers.

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