Westie launches watches

Western Leader - - IN BUSINESS - DANIELLE CLENT

An Auck­land de­signer is kick­ing ‘‘Westie’’ stereo­types to the kerb by launch­ing his own fashion col­lec­tion.

‘‘When peo­ple hear ‘west’ they think of Ch­eryl from Out­ra­geous For­tune,’’ West Auck­land de­signer Samuel Levi said.

‘‘I want to bring a stylish piece that is also af­ford­able to the every day New Zealan­der.’’

Levi, who was named New Zealand’s Fashion In­flu­encer of the Year 2017, would launch his SL Col­lec­tion on Novem­ber 1.

The New Lynn res­i­dent has been work­ing in the fashion in­dus­try for six years, in­clud­ing a stint in Sydney, Aus­tralia.

His in­ter­est in fashion started at 16 when he modelled for New Zealand Fashion Week.

Levi has since trav­elled the world for fashion events and has a big fol­low­ing on so­cial me­dia.

‘‘You can be who you want to be with fashion. You can wear what you want and do what you want,’’ Levi said. He said his new fashion col­lec­tion started with watches as it was his favourite ac­ces­sory.

The col­lec­tion would start with a range of 10 uni­sex stain­less steel and leather watches.

‘‘I’m go­ing to leave it neu­tral,’’ he said.

‘‘Ob­vi­ously there is a pink one but if a male wants to wear that, he can.

‘‘I’m go­ing to see how that is taken by the pub­lic and then see where I want to go from there,’’ the 24-year-old said.

The SL col­lec­tion would be on­line from Novem­ber 1.

DANIELLE CLENT/STUFF

Samuel Levi is launch­ing SL Col­lec­tion.

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