Redefin­ing the Vin­tage Week­end

Whanganui Midweek - - NEWS - By PAUL BROOKS

Heather Cox is the new event man­ager for Whanganui’s huge Jan­uary party — Vin­tage Week­end.

Vin­tage Week­end is on Jan­uary 18-21 next year.

“There’s an ex­pec­ta­tion that I’m go­ing to tidy up the back end a bit and de­fine what it is so we can en­gage more peo­ple,” she says. “There are two parts to my role: event man­age­ment and PR man­age­ment, which ob­vi­ously over­lap. So it’s Whanganui Vin­tage Week­end and within that is a pro­gramme of events or­gan­ised by oth­ers. Rivercity Ca­boo­dle on Satur­day is or­gan­ised by Main­street with the sup­port of the Trust. On Sun­day is the Shindig, or­gan­ised by mem­bers of the com­mu­nity with the sup­port of the trust . . . so my role is to en­gage with all of those or­gan­is­ers and share with them what we want to achieve so we have a qual­ity event with good at­ten­dance and a good pro­file for Whanganui Vin­tage Week­end.”

The Trust con­sists of Bruce Jel­ly­man (chair­man) with Kate Joblin, An­nette Main, Rory Smith and Keith Smith.

Heather is busy cre­at­ing a struc­ture in dig­i­tal and hard copy for her­self and fu­ture event man­agers.

“Then I can tick off what I need to do and what I need from event or­gan­is­ers to en­sure it’s that qual­ity event that fits with the brand,” she says. “It’s not new — it’s just cre­at­ing a de­fined frame­work.” In do­ing so she has brought to­gether the pieces of the puz­zle.

Heather has stud­ied past Vin­tage Week­ends with a view to des­ti­na­tion mar­ket­ing and “place­mak­ing” — how to use events in pub­lic spa­ces to draw the com­mu­nity in.

“It cre­ates at­mos­phere and a sense of pride in their com­mu­nity.

“The week­end is a show­case of the best from eras gone by, il­lus­trated through en­ter­tain­ment, ac­tiv­i­ties, food, drink, tech­nol­ogy and fash­ion with the his­toric and award­win­ning architecture of one of New Zealand’s old­est ci­ties as the back­drop.”

Heather says they want more peo­ple to en­gage with the theme.

“Pick an era you love, any era.”

Whanganui’s set­tled his­tory ex­tends back to the 1830s so that gives an aw­ful lot to choose from, right up un­til a few decades ago.

“If you live in Whanganui, plan to be here for Vin­tage Week­end,” says Heather. “In­vite your friends and fam­ily to come from out of town and or­gan­ise vin­tage out­fits from any era you choose.”

Heather says Whanganui’s wealth of op shops al­lows a wide choice of cos­tume for the oc­ca­sion.

A new de­vice-friendly web­site is be­ing de­signed and there is an ex­ist­ing Facebook page for Vin­tage Week­end.

Wan­ganui Cam­era Club is the of­fi­cial pho­tog­ra­pher for the oc­ca­sion.

If you wish to help as a vol­un­teer, get in touch via the Facebook page.

Re­tail­ers, op­er­a­tors and ser­vices can buy ad­ver­tis­ing in the Whanganui Vin­tage Week­end brochure, web­site, Facebook and Instagram.

PIC­TURE / PAUL BROOKS

Heather Cox is redefin­ing Vin­tage Week­end 2019.

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