Waste­ful spend­ing

Whangarei Report - - NEWS / OPINION -

The waste­ful spend­ing of $25,000+ on de­vel­op­ment of a new logo for the Whangārei District Coun­cil was in­com­pre­hen­si­ble. To waste that much money when there are home­less peo­ple sleep­ing on the streets goes beyond be­lief and is yet an­other case of spend­ing ratepayer money on “wants” not “needs”.

Why do pub­lic ser­vice fa­cil­i­ties have this sud­den de­sire to “re­brand” at ex­or­bi­tant costs? This logo would not be recog­nis­able as a stand-alone de­sign with­out the text. The coun­cil staff, fa­cil­i­ties and venue is well known and has been in Whangārei for more than a cen­tury. There is so many more prac­ti­cal uses for that $25,000+ that would have bright­ened the lives of our most vul­ner­a­ble ci­ti­zens.

_ Marie Kaire Ngāraratunua

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