THE GREAT OUT­DOORS

World - - WORLD DESIGN -

DE­DON HAS BEEN CRE­AT­ING OPEN-AIR LIV­ING ROOMS FOR AL­MOST 25 YEARS – INSPIRED BY THE CHARM OF LUSH, ROLLING LAND­SCAPES, FOAM-FRINGED SEAS AND BLUE BLUE SKIES. DE­DON CRE­ATOR AND PART­NER HERVÉ LAM­PERT TELLS THEIR STORY.

The story of DE­DON be­gins in Mu­nich in 1990, when [foot­baller] Bobby Dekeyser is re­cov­er­ing from a blow in the face dur­ing a soc­cer game with his Bay­ern Mu­nich team. He de­cides to leave pro­fes­sional sports to pur­sue his life’s dream, to be an en­tre­pre­neur and to work with fam­ily and friends. I joined Bobby in the early begin­nings when DE­DON was housed in a farm shack near Ham­burg, Ger­many. Back then we were just a few guys do­ing ev­ery­thing, from un­load­ing con­tain­ers to vis­it­ing cus­tomers and pre­par­ing in­voices. In late spring of 2000, in a mod­est garage on Cebu Is­land in the Philip­pines, I set­tled in Cebu more or less per­ma­nently and with my new team we es­tab­lished our own fac­tory. Just a month af­ter, we loaded the first-ever con­tainer filled with DE­DON fur­ni­ture made en­tirely in-house. It was the be­gin­ning of a new era. Fif­teen years later we pro­duce the high­est qual­ity out­door fur­ni­ture in the world and em­ploy 1,200 em­ploy­ees world­wide, with a large head­quar­ters lo­cated in the north Ger­man town of Lueneb­urg and state-of-the-art man­u­fac­tur­ing fa­cil­i­ties in Cebu, Philip­pines. To pro­vide a plat­form for the world’s most tal­ented de­sign­ers to do their best work, to de­light and in­spire our cus­tomers with prod­ucts of un­par­al­leled qual­ity and in­no­va­tion. We have a proud at­ti­tude of value and re­spect per­vad­ing our com­pany cul­ture. Achiev­ing har­mony be­tween na­ture and our work is our phi­los­o­phy, which de­pends on many things. The way we struc­ture our jobs – with pas­sion, energy and ex­cel­lence, chal­leng­ing our­selves to al­ways be our best. Also, DE­DON’S non-hi­er­ar­chi­cal ap­proach, part of our cul­ture here since the early days, is de­signed to en­cour­age that ap­proach as well. Each and ev­ery one of us has his or her own re­spon­si­bil­i­ties, yet each and ev­ery one of us is free to han­dle them as he or she sees best. I think our ap­peal lies in the fact that we al­ways have been about more than just fur­ni­ture, as we look at it as a way of bring­ing peo­ple to­gether. We want to amaze and in­spire our cus­tomers with unique and in­no­va­tive de­signs and ideas that stretch fur­ther than just pro­duc­ing a chair or a sofa. It’s about de­light­ing our cus­tomers with ul­tra-su­pe­rior prod­ucts, ser­vices and ex­pe­ri­ences. Wow­ing our cus­tomers, open­ing their eyes, awak­en­ing their cu­rios­ity, sur­pris­ing them with things they never would have thought pos­si­ble.

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