Coca-Cola com­mits N4bn on ini­tia­tive to re­duce Nige­ria’s annual mother, in­fant mor­tal­ity fig­ures

Business a.m. - - NEWS - Nse An­thony-Uko

COCACOLA HAS COM­MIT­TED the sum of $10.8 mil­lion (about N4 bil­lion) to the Safe Birth Ini­tia­tive (SBI), a Cor­po­rate So­cial Re­spon­si­bil­ity ini­tia­tive aimed at re­duc­ing the high preva­lence of mother, new baby mor­tal­ity rate which cur­rently stand at 53,000 and 240,000 per an­num re­spec­tively.

The ini­tia­tive, which was launched in Abuja on Fri­day, will en­able Coca-Cola, in part­ner­ship with Med­share and the Fed­eral Min­istry of Health to pro­cure and de­liver vi­tal ma­ter­nal and neona­tal med­i­cal equip­ment, kits and sup­plies to 15 ma­jor pub­lic hos­pi­tals across the coun­try.

Peter Njonjo, pres­i­dent of Co­caCola West Africa Busi­ness Unit, said the ini­tia­tive to be ex­e­cuted be­tween 2018 and 2020 will also en­able train­ing of bio­med­i­cal engi­neers and tech­ni­cians on equip­ment main­te­nance and re­pairs as well as train­ing the end-users to en­sure ef­fec­tive­ness and max­i­mum up­time of the equip­ment and work­ing with Med­share – an in­ter­na­tional non-gov­ern­men­tal or­ga­ni­za­tion based in the United States of Amer­ica – and the trained tech­ni­cians to re­pair and re­ac­ti­vate the large stock of aban­doned med­i­cal equip­ment wast­ing away in many pub­lic hos­pi­tals.

Na­tional Hos­pi­tal, Abuja, the first ben­e­fi­ciary of the ini­tia­tive, on Fri­day, re­ceived the equip­ment in the pi­lot pro­ject.

Also speak­ing at the launch, Isaac Ade­wole, pro­fes­sor and min­is­ter of health, com­mended Coca-Cola for the SBI, say­ing it is a laud­able pro­ject.

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