Cameron: £90 for a foot­ball shirt is too much

Daily Trust - - SPORT -

Bri­tish Prime Min­is­ter David Cameron crit­i­cised the £90 top price tag of Nike’s Eng­land World Cup shirts yes­ter­day, say­ing sup­port­ers should not be ex­ploited with such ex­pen­sive items.

Nike’s limited edi­tion Eng­land jersey has been branded a rip off by Bri­tish me­dia and has prompted a back­lash from fans who say they are of­ten fleeced for loy­alty to club and coun­try.

A call by sports min­is­ter He­len Grant for Nike to cut the price went un­heeded on Wed­nes­day with the US sports­wear com­pany say­ing most of its replica shirts would sell for £60.

“It is very ex­pen­sive,” Cameron told BBC tele­vi­sion, not­ing that he was the fa­ther of a foot­ball-mad eight-year-old boy.

“Par­ents are un­der enor­mous pres­sure to buy the lat­est kit and we shouldn’t be taken ad­van­tage of.”

Cameron him­self is a fan of As­ton Villa foot­ball club - cur­rently 12th in the English Pre­mier League.

With the Eng­land shirt go­ing on sale in shops on Thurs­day, Nike again stressed that very few would cost the top price.

DAVID Cameron

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