Cameron: £90 for a football shirt is too much
British Prime Minister David Cameron criticised the £90 top price tag of Nike’s England World Cup shirts yesterday, saying supporters should not be exploited with such expensive items.
Nike’s limited edition England jersey has been branded a rip off by British media and has prompted a backlash from fans who say they are often fleeced for loyalty to club and country.
A call by sports minister Helen Grant for Nike to cut the price went unheeded on Wednesday with the US sportswear company saying most of its replica shirts would sell for £60.
“It is very expensive,” Cameron told BBC television, noting that he was the father of a football-mad eight-year-old boy.
“Parents are under enormous pressure to buy the latest kit and we shouldn’t be taken advantage of.”
Cameron himself is a fan of Aston Villa football club - currently 12th in the English Premier League.
With the England shirt going on sale in shops on Thursday, Nike again stressed that very few would cost the top price.