‘Sam­sung launched Galaxy S5, Gear range same day to take a swipe at Ap­ple’

Daily Trust - - ITWORLD - By Zakariyya Adaramola, with agency re­ports

More than a month af­ter Sam­sung un­veiled its next gen­er­a­tion of gad­gets, they have hit the high street.

Sam­sung’s Galaxy S5, Gear Fit, Gear 2 and Gear 2 Neo watches have launched in 125 coun­tries across the U.S., Europe, Mid­dle East and Latin Amer­ica.

By re­leas­ing four prod­ucts on one day, the South Korean firm has made a ma­jor play in its con­sumer war with ri­val Ap­ple - and ex­perts claim it ce­ments the com­pany’s place at the top of the smart­phone mar­ket.

Andy Betts, edi­tor of UK-based An­droid Mag­a­zine said: ‘The Galaxy S5 is not a mas­sive up­grade over last year’s S4, but what has been im­proved should be more than enough to en­sure that Sam­sung re­tains its dom­i­nance of the mar­ket.

‘With an im­proved cam­era, much longer bat­tery life and wa­ter re­sis­tance, Sam­sung has tar­geted ar­eas that, while not nec­es­sar­ily pro­duc­ing eye catch­ing head­lines, will deliver real ben­e­fits for users.’

‘It’s un­doubt­edly go­ing to be a very, very pop­u­lar phone. Over to you, Ap­ple,’ added T3 mag­a­zine’s Jeff Parsons.

Prices for a SIM-free Galaxy S5 start at £570 in the UK and $649 in the US, while the Gear Fit costs £169 and $199 and the Gear 2 and Gear 2 Neo start at £199 and $199.

In the UK, Ger­many and the Nether­lands, cus­tomers who buy the Galaxy S5 ad­di­tion­ally get a free six-month sub­scrip­tion to mu­sic ser­vice Deezer Pre­mium+.

This ser­vice usu­ally costs €9.99 (£8) a month.

All hand­sets come with FIFA 14, avail­able ex­clu­sively on the Galaxy S5 and other Galaxy de­vices.

The de­vices were un­veiled dur­ing Fe­bru­ary’s Mo­bile World Congress event in Barcelona.

The S5 fea­tures a built-in heart mon­i­tor, pe­dome­ter, fit­ness apps and fin­ger­print recog­ni­tion.

It is at the head of a move by tech gi­ants to turn the ever more so­phis­ti­cated mo­bile phone into a sub­sti­tute doc­tor and per­sonal trainer.

Sam­sung’s S5 has its own health func­tions, but it will also con­nect to the com­pany’s sec­ond gen­er­a­tion smart­watch, the Gear 2, as well as a new wear­able band de­vice, the Gear Fit, which will play a role in mea­sur­ing fit­ness.

The watch and fit­ness band can pick up the pulse through the skin on the wrist, and dis­play it on the small screen through­out a nor­mal day, or dur­ing a work­out.

The S5 has a 16MP cam­era - an im­prove­ment on the 13MP cam­era seen on the S4 - and fea­tures a num­ber of ad­vanced edit­ing and fo­cus tools sim­i­lar to those on the 5S.

The new cam­era has twice as many megapix­els as Ap­ple’s iPhone 5S, for ex­am­ple.

This cam­era has phrase-de­tect, as well as con­trast-de­tect aut­o­fo­cus, which Sam­sung claims is the fastest aut­o­fo­cus in any smart­phone.

Sam­sung’s Galaxy S5 has also got a bet­ter bat­tery life than its pre­de­ces­sor.

Even when the bat­tery is on 10 per cent, it has 24 hours of time left be­fore it gives up the ghost, said the firm.

From left: Lab Di­rec­tor & Head of Cy­ber se­cu­rity, MAG Tech, Omer Shony Kenhi; CTO, MAG Tech & For­mer Com­man­der Cy­ber Tech­nol­ogy unit – Is­raeli Po­lice, Nadav Ar­bel; CEO, MAG Tech, Rami Arad, and CTO, CWG PLC, James Agada dur­ing an in­for­ma­tion se­cu­rity ses­sion re­cently in La­gos

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