Ex­pert ex­presses fear over merger of avi­a­tion agencies

APCON solic­its me­dia part­ner­ship to sani­tise prac­tice

Daily Trust - - NEWS - From Ab­dul­la­teef Aliyu, Ilorin By Sun­day Michael Ogwu

As in­dus­try ex­perts give di­ver­gent opin­ion on the pro­posed merger of avi­a­tion agencies, act­ing Rec­tor of Ilorin In­ter­na­tional Avi­a­tion Col­lege, Cap­tain Ab­dul­mumeen Ab­dulKa­reem yes­ter­day said though the merger was a wel­come idea, it could be ham­pered by bu­reau­cracy.

Speak­ing with Daily Trust in Ilorin, the rec­tor noted that there was noth­ing wrong in merg­ing agencies like NAMA, FAAN, NCAA and NIMET if plan had been put in place to ef­fec­tively har­monise their op­er­a­tions with­out bu­reau­cratic bot­tle­neck.

How­ever, he ex­pressed fear that Nigeria lacked the equip­ment and ex­per­tise to put those or­gan­i­sa­tions un­der one um­brella.

The Rec­tor, a pi­lot of over 30 years ex­pe­ri­ence with Air­line Trans­port Pi­lot Li­cence, said, “We have seen ex­am­ples be­fore where or­gan­i­sa­tions merge and in­stead of work­ing bet­ter and hav­ing a good syn­ergy, it takes them years to sta­bi­lize. So I think if they have merged, that is our fear but we as pro­fes­sion­als, we want things to work prop­erly.”

Cap­tain Ab­dulka­reem added, “For ev­ery­thing to work bet­ter, it is good for the ben­e­fit of the or­gan­i­sa­tions and the in­dus­try es­pe­cially those sen­si­tive or­gan­i­sa­tions as FAAN, NAMA and the NCAA but the fear is that it is bu­reau­cracy that will hin­der the progress en­vis­aged by the com­mit­tee and the federal govern­ment. The Ad­ver­tis­ing Prac­ti­tion­ers Coun­cil of Nigeria (APCON) has so­licited the co­op­er­a­tion of me­dia es­tab­lish­ments in the sani­ti­sa­tion of ad­ver­tis­ing prac­tice in Nigeria.

The Zonal Head North West of APCON, Mr. Ah­mad S. Yalwa, made the ap­peal when he led his mem­bers on a cour­tesy call on the man­age­ment of Me­dia Trust Limited in Abuja yes­ter­day.

Yalwa said: “We want to en­sure that the stan­dard prac­tices as pro­vided by the laws are ad­hered to. All forms of ad­vert are re­quired to go through the Ad­ver­tis­ing Stan­dard Panel (ASP) in a bid to pro­tect Nige­ri­ans from ex­ploita­tion.”

The ASP unit is re­spon­si­ble for the pre-ex­po­sure vet­ting and clear­ance of ad­ver­tise­ments to en­sure that only de­cent, hon­est, and truth­ful ad­ver­tise­ments are ex­posed in the Nige­rian me­dia and to en­sure that ad­ver­tise­ments ex­posed to the pub­lic re­flect a high sense of so­cial re­spon­si­bil­ity.

Ac­cord­ing to Yalwa, ASP cer­tifi­cates can be ob­tained in one day and the prac­tise would not af­fect the busi­ness or rev­enue of me­dia or­ga­ni­za­tion.

He also charged me­dia es­tab­lish­ment to en­sure that ad­ver­tis­ing prac­ti­tion­ers on their pay roll are man­dated to take up mem­ber­ship of APCON to equip them­selves with rel­e­vant knowl­edge for the prac­tice of the pro­fes­sion.

Yalwa in­formed of the APCON plans to or­ga­nize a pub­lic fo­rum on the 26th of June to ed­u­cate the pub­lic on po­lit­i­cal advertisement in view of the elec­tion­eer­ing ac­tiv­i­ties to­wards the 2015 gen­eral elec­tion.

PHOTO:

Al­haji Ahmed Yelwa, zonal head, Ad­ver­tis­ing Prac­ti­tion­ers Coun­cil of Nigeria, dur­ing his visit to Me­dia Trust Head­quar­ters in Abuja yes­ter­day. ABUBAKAR YAKUBU

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