We have not in­creased ce­ment price - Dan­gote

Daily Trust - - BUSINESS / NEWS -

Leading ce­ment man­u­fac­turer, Dan­gote Ce­ment Plc, said it has not in­creased the price of its prod­uct and the cost of re­brand­ing of its 42.5 grade of ce­ment would not be trans­ferred to the con­sumers.

The Com­pany made this dis­clo­sure yes­ter­day in Ibadan dur­ing a Ra­dio Nigeria’s Amu­ludun FM phone-in pro­gramme, Oyin Momo, dur­ing which lis­ten­ers com­plained of sky­rock­et­ing price of the vi­tal com­mod­ity, call­ing on the com­pany as the big­gest man­u­fac­turer to in­ter­vene to save the con­sumers.

Field­ing ques­tions from the call­ers, Dan­gote Ce­ment Sales Di­rec­tor for the South-west zone, Mrs Funmi Sani and the Di­rec­tor of Mar­ket­ing Ser­vices, Olaniyi John­son, ex­plained that Dan­gote Ce­ment did not, and would not, jerk the price of ce­ment de­spite the in­crease in the cost of pro­duc­tion in­puts. Sani ex­plained that the only plau­si­ble rea­son for high cost of the prod­uct in the mar­ket was ex­ces­sive prof­i­teer­ing by some un­scrupu­lous dis­trib­u­tors and deal­ers who might be cash­ing in on the scarcity of the com­mod­ity.

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