Cash­less pol­icy: Zenith Bank re­wards Sa­had stores, Abuja res­i­dents

Daily Trust - - BRAND EQUITY - By Chris Agabi

As parts of its re­newed drive to pro­mote the Fed­eral gov­ern­ment cash­less pol­icy in the coun­try, the Zenith Bank at the week­end show­ered the man­age­ment of Sa­had Stores Lim­ited and res­i­dents of Fed­eral Cap­i­tal Ter­ri­tory (FCT), Abuja pa­tron­iz­ing the store with gift items for mak­ing trans­ac­tions through Point of Sale (POS) ma­chines.

Pre­sent­ing the gifts to the Man­ag­ing Di­rec­tor of Sa­had Stores, Al­haji Umar Min­jiyawa on be­half of man­age­ment of Zenith Bank, the Gen­eral Man­ager of Maitama branch of the Bank, Louis Odom said the ges­ture was to ap­pre­ci­ate the store's use of POS and cus­tomers' pa­tron­age through that plat­form.

He said the bank em­barked on the cus­tomers' re­ward cam­paign to deepen the Fed­eral Gov­ern­ment 's cash­less pol­icy by en­cour­ag­ing stores as well as many Nige­ri­ans to em­brace the pol­icy.

" We want to thank you for the pa­tron­age and for the use of our POS : we said let's take to­day as a Bank to come and thank Sa­had stores for all your won­der­ful sup­port.

To­day, we came around to re­ward your cus­tomers and also your cashiers that also present POS to your cus­tomers. That's our lit­tle way of say­ing thank you and ap­pre­ci­at­ing what you have been do­ing.

We want to as­so­ciate with you as a Bank. We want to keep ask­ing for your con­tin­ued pa­tron­age " he said.

Speak­ing on be­half of the man­age­ment of Sa­had Stores, the Man­ag­ing Di­rec­tor, Al­haji Umar Min­jiyawa com­mended Zenith Bank for choos­ing Sa­had stores for the cus­tomers' re­ward promo.

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