AAAN, oth­ers can­vass for na­tional com­mu­ni­ca­tion struc­ture

Daily Trust - - BRAND EQUITY - By Sil­vanus Afo­labi

The As­so­ci­a­tion of Ad­ver­tis­ing Agen­cies of Nige­ria (AAAN) has called on the Fed­eral Gov­ern­ment of Nige­ria to com­mit to a de­lib­er­ate ef­fort at draw­ing up a com­mu­ni­ca­tion pol­icy that will serve as a ref­er­ence point as a struc­ture and guide to na­tional com­mu­ni­ca­tion.

This was the As­so­ci­a­tion’s po­si­tion dur­ing its 43rd AGM that held in Uyo, Akwa-Ibom State, re­cently.

In keep­ing with the event’s theme, the As­so­ci­a­tion pre­sented com­mon po­si­tion in sup­port of the need for Nige­ria as a brand, to de­velop a com­mu­ni­ca­tion struc­ture that will guide ev­ery com­mu­ni­ca­tion ini­tia­tive for the coun­try, for pur­pose of achiev­ing mea­sur­able ob­jec­tives.

Akwa-Ibom State Gov­er­nor, Em­manuel Udom, who de­clared the con­fer­ence opened, listed the var­i­ous gains the State has made, as a re­sult of de­lib­er­ate and struc­tured com­mu­ni­ca­tion. He said the state was suc­cess­fully repo­si­tioned for more ap­pre­cia­ble per­cep­tion, busi­ness en­gage­ments, rev­enue gen­er­a­tion and bet­ter op­por­tu­ni­ties for the cit­i­zens, as a re­sult of struc­tured com­mu­ni­ca­tion. He there­fore added his voice to the call for Fed­eral Gov­ern­ment to do same for greater pros­per­ity.

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