Hol­lan­dia Evap Milk: The Truly Qual­ity Milk

Daily Trust - - BRAND EQUITY -

Hol­lan­dia Evap 65g pack that re­tails for N50 in its com­mer­cial finds ex­pres­sion with the say­ing which claims good things come in small sizes. Al­though, the N50 price mark is never an ex­clu­sive pre­serve of the brand or its pro­mot­ers, as other sim­i­lar brands sells at same price point, the Hol­lan­dia ‘Wazo’ pack has the ad­van­tage of an ex­tra 15g more. There­fore, the com­mer­cial in ques­tion was struc­tured to tell con­sumers in a big way that Hol­lan­dia Evap 65g is the Cor­rect Wazo Milk.

In these hard times, Hol­lan­dia Evap has be­come the favourite evap­o­rated milk for con­sumers who want value for their money. Each for­mat of Hol­lan­dia Evap pro­vides quan­tity ben­e­fits. For ex­am­ple, the 215g pack of­fers 25 per­cent more than Peak Reg­u­lar while the 65g of­fers 15g more than Peak Reg­u­lar at same price. Amaz­ingly, the Hol­lan­dia Evap 65g pack re­tails for N50 or ‘Wazo.’ To drive home the mes­sage that the Hol­lan­dia Evap 65g pack is the cor­rect Wazo Milk.

Fol­low­ing this line of thought, the mes­sage of the “Cor­rect Wazo” TVC is rather in­spired by the un­for­tu­nate rise in the cost of liv­ing in the coun­try that com­pels most Nige­ri­ans to be on the look­out for best ways to get the most out of their spend­ing and de­rive more value for each pur­chase. The cam­paign is be­ing vig­or­ously pushed across all me­dia ve­hi­cles by re­mind­ing con­sumers that un­like com­pet­ing milk brands, Hol­lan­dia Evap is of­fer­ing more value for money with the “Wazo” pack.

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