WB How to start bead mak­ing busi­ness

Daily Trust - - BUSINESS - By Maryetieno Udoh

With a lit­tle cre­ativ­ity, any­one can make beaded jew­ellery. But to get started, you can take two weeks train­ing course with any fash­ion house on bead mak­ing. To make beads, you will need some metal strings for con­nect­ing the beads, wire cut­ters, a tape mea­sure, pins, clasps and dif­fer­ent types of beads, of course. More im­por­tantly, you will need a bead de­sign board to help you make the job much eas­ier and or­gan­ised.

The mar­ket is usu­ally flooded with all kinds of beads so you have to be pre­pared for com­pe­ti­tion. The key to sur­vive and suc­ceed in this busi­ness is to cre­ate a unique brand. Carv­ing a niche in the mar­ket is dif­fi­cult, but not im­pos­si­ble. A good way to get the at­ten­tion of po­ten­tial cus­tomers is to ad­ver­tise on­line. Ad­ver­tise on your twit­ter, Face book, In­sta­gram, What­sapp ac­count. You can use word-of-mouth too but again what­ever fan­tas­tic piece you are mak­ing will ad­ver­tise your work to the world.

If you have the needed skills in beaded jew­ellery mak­ing and are in­ter­ested in either mak­ing it a full time job or a part time job then you must put in your best.

Here are a few tips to start your busi­ness from scratch

Cap­i­tal:

Start with what you have. Many peo­ple are dis­cour­aged from start­ing their own busi­ness be­cause they think they need huge cap­i­tal to start. With N30, 000 or less you can start a small scale beaded jew­ellery mak­ing busi­ness.

You have to choose the type of jew­ellery de­sign you want to spe­cialise in, such as ear­rings, rings, neck­laces, hand­bags or a com­bi­na­tion of all.

Know your scope: De­cide how to get your sup­plies:

As a jew­ellery de­signer, you have the op­tion of mak­ing your pieces from scratch, if you have the tools and the nec­es­sary train­ing to do so or you can buy your ma­te­ri­als from the mar­ket. Think of a cre­ative name for your busi­ness. Reg­is­ter your busi­ness name with Cor­po­rate Af­fairs Com­mis­sion (CAC). It is easy and you will be glad you did in fu­ture.

Make it le­gal: Cre­ate mar­ket­ing ma­te­ri­als:

Get busi­ness cards, which you can hand out to your friends and fam­ily as well as at fairs.

When you are ready to start sell­ing your prod­ucts, take them to fam­ily gath­er­ings, of­fices, shops, so­cial events etc. It may be a chal­leng­ing task at the be­gin­ning but it will pay off. You are the best mar­keter for your goods.

Start: How to de­ter­mine prices

While there are no hard and fast rules for pric­ing your bead­work, the gen­eral rule is to cal­cu­late your ma­te­ri­als costs, plus 25-40 per­cent profit on ma­te­ri­als; and a fee for your time.

A set of bead jew­ellery

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