Nige­rian fash­ion fast gain­ing global recog­ni­tion – Da Viva

Daily Trust - - YOUTHVILLE - Text by Si­mon E. Sunday @Si­monEchewo­fun

The Mar­ket­ing Man­ager, Da Viva, Mr Steven Dut­ton has said Nige­rian fash­ion and its ex­quis­ite style is fast gain­ing global recog­ni­tion.

Mr. Dut­ton who pro­motes the brands of the fash­ion out­let with of­fice in Lagos told the News Agency of Nige­ria (NAN) in an in­ter­view this week that Nige­ria is now the des­ti­na­tion of choice of fash­ion en­thu­si­asts.

He said, “I think it is fan­tas­tic, I think it is be­com­ing so well known in­ter­na­tion­ally now, and it is hav­ing a big­ger in­flu­ence on world fash­ion.

“Nige­ria ladies par­tic­u­larly, they are very fash­ion­able peo­ple and they are re­ally de­vel­op­ing very quickly and their group in­flu­ences is grow­ing. I hope that we can also be join­ing them as Da Viva and giv­ing them fan­tas­tic fab­rics,” said Dut­ton.

He urged Nige­ri­ans to pa­tro­n­ise lo­cally produced fab­rics, adding that they were of a higher qual­ity than im­ported ones, and that it would help greatly to en­hance the pro­file of the lo­cal tex­tile in­dus­try.

Dut­ton also urged the gov­ern­ment to in­ten­sify ef­forts to stop the in­flux of smug­gled tex­tiles into the coun­try to en­sure pro­tec­tion of our lo­cal in­dus­try.

Da Viva's prod­uct at a London show in 2012

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