TV re­porter who in­spired memes fired for ‘lack of pro­fes­sion­al­ism’

...Af­ter been car­ried across flooded streets

Daily Trust - - STRANGE STORIES -

Ay­oung jour­nal­ist cov­er­ing se­vere flood­ing in Mex­ico has been fired af­ter she was pho­tographed be­ing car­ried over pud­dles by two lo­cal peo­ple to avoid get­ting her ex­pen­sive shoes wet.

Ly­dia Cum­ming was fired by TV Azteca, who ac­cused her of lack­ing pro­fes­sion­al­ism, but the story soon over­whelmed the in­ter­net, in­spir­ing dozens of memes.

The young re­porter was sent to city of Pue­bla in cen­tral Mex­ico, which was in­un­dated with flood­wa­ter.

As re­ported in Buz­zfeed, she said two lo­cal res­i­dents told her of an el­derly neigh­bour in a wheel­chair who had been badly af­fected by the floods and they of­fered to carry her to the lady’s home.

She told El Pais: ‘I try to main­tain a good re­la­tion­ship with peo­ple and I was afraid I would sound rude if I turned down the fa­vor. They car­ried me two sec­onds and af­ter I asked them to put me down.’ But it was too late. Another jour­nal­ist had taken what he thought was an in­no­cent snap of Cum­ming be­ing car­ried, like a princess, through the del­uge.

A lo­cal man holds one of her legs and a mid­dle-aged woman holds the other leg as Cum­ming, in her fash­ion­able jacket, jeans and oh so dry shoes, is car­ried re­gally over the pud­dles, keep­ing her mic in her right hand and her press pass around her neck.

Cum­ming ex­plained: ‘Re­porters tend to make fun of what hap­pens to us dur­ing cov­er­age as a way to re­lax.’

The jour­nal­ist posted the image on Cum­ming’s Face­book page but it was then dis­cov­ered by José Daniel Hernández.

He tweeted it, with the cap­tion: ‘Shame­ful. Ly­dia Cum­ming, re­porter with TV Azteca Pue­bla, calls for a lift to avoid get­ting wet.’

The story was picked up in the Mex­i­can cap­i­tal and within min­utes was trend­ing as #LadyRe­portera on Twit­ter, with jok­ers us­ing the image in a num­ber of memes, rang­ing from Star Wars and Game Of Thrones to Ti­tanic.

TV Azteca was not amused and many peo­ple laid into Cum­ming on Twit­ter. Culled from dai­ly­

Seemed like a good idea at the time: Cum­ming later said she thought she would sound rude if she turned down the couple’s of­fer to carry her over the pud­dle

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