Mul­tiChoice sub­scribers get bet­ter deal – CPC

Daily Trust - - BRAND EQUITY - By God­win Anyebe and John Iy­ongo

The Con­sumer Pro­tec­tion Coun­cil (CPC) has an­nounced Mul­tiChoice’s com­pli­ance with cer­tain of the com­mis­sion’s rec­om­men­da­tions for a more re­ward­ing cus­tomer ben­e­fits, for its sub­scribers. Ac­cord­ing to the CPC, the ini­tia­tives pre­scribed by CPC and adopted so far by Mul­tiChoice are mean­ing­ful ad­di­tions to an over-all bet­ter Pay-TV cus­tomer ex­pe­ri­ence in Nige­ria.

Speak­ing at a joint press con­fer­ence in La­gos re­cently, the Di­rec­tor -Gen­eral of the Con­sumer Pro­tec­tion Coun­cil, Mrs. Dupe Atoki, said in line with the Coun­cil’s man­date to en­sure con­sumers’ rights and in­ter­ests are pro­tected, it has been work­ing with Mul­tiChoice Nige­ria to achieve im­proved cus­tomer ser­vice in Nige­ria,ad­ding that the com­mis­sion was happy with the progress made so far.

Some of the key cus­tomer-fo­cused ini­tia­tives re­cently im­ple­mented by Mul­tiChoice in­clude the in­tro­duc­tion of toll free-lines for im­proved reach op­por­tu­nity for the cus­tomers, as they make to con­nect with Multi-Choice call cen­tre. Se­condly, Mul­tiChoice call cen­ters now op­er­ate longer hours dur­ing week­ends and pub­lic hol­i­days to en­sure greater ser­vice and con­ve­nience. Fi­nally, the net­work now per­mits cus­tomers to place their ac­counts on hold while they are away on hol­i­day for a max­i­mum of 14 days (twice an­nu­ally for each cus­tomer).

Speak­ing at the con­fer­ence, John Ugbe, the Manag­ing Di­rec­tor of Mul­tiChoice Nige­ria, noted that the com­pany has been work­ing closely with the CPC in the last one year to iden­tify with the com­pany’s ar­eas of needs, for a more re­ward­ing cus­tomer ser­vice delivery. He made a com­mit­ment to­wards im­ple­ment­ing so­lu­tions that would res­onate with his cus­tomers and lead to im­proved cus­tomer ser­vice. He said the Mul­tiChoice was com­mit­ted to de­liv­er­ing world class cus­tomer ser­vice, and had opened Nige­ria to global qual­ity video en­ter­tain­ment, as a pioneer ser­vice provider in that cat­e­gory. Ac­cord­ing to him, the cus­tomer re­mains the com­pany’s pri­mary fo­cus, in all of its en­gage­ments.

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