OAAN, LASSA dis­agree over op­er­a­tions mod­els

Daily Trust - - BRAND EQUITY - By God­win Anyebe and Bernard Okhakume

Mem­bers of Out­door Ad­ver­tis­ing As­so­ci­a­tion of Nige­ria (OAAN) has dis­agreed with the La­gos State Sig­nage & Ad­ver­tise­ment Agency (LASAA) on is­sues the OAAN con­sider direct and de­lib­er­ate attack on the sur­vival of out­door ad­ver­tis­ing in­dus­try in Nige­ria by the LASAA.

This hap­pened at this year’s OAAN an­nual event or­gan­ised to cel­e­brate the tenth poster award. In­ci­den­tally, this year’s event is on the theme: ‘STRENGTH­EN­ING PARTNERSIP’.

The chair­man of Trokya group, Mr. Bio­dun Shobanjo, pointed out at the event that LASAA needed to con­cern it­self more with how the in­dus­try works and how to sup­port its ef­fi­ciency and busi­ness op­er­a­tions in­stead of just fo­cus­ing on rates and charges it charges prac­ti­tion­ers.

Ac­cord­ing to him, LASAA’s ac­tiv­i­ties and ex­ces­sive rates and charges are killing the in­dus­try.

How­ever the pioneer Manag­ing Di­rec­tor of LASAA, Mr. Alabi Makan­juola, on his part, sees reg­u­la­tion as vi­tal for the good of the in­dus­try. He thinks LASAA has greatly helped in im­prov­ing the in­dus­try’s pro­fes­sional stan­dards. Ac­cord­ing to him, the in­dus­try’s achieve­ments to date, owe to the ac­tiv­i­ties of LASAA. He sub­mits that the in­dus­try should cut-down on the num­ber of in­dus­try prac­ti­tion­ers in­stead of clam­our­ing for a cut-down on payable rates.

The Regis­trar/Chief Ex­ec­u­tive Of­fi­cer of APCON, Al­haji Bello Kankarofi, for­mer Pres­i­dent of AAAN, Bunmi Oke and Bar­ris­ter Charles Odenigbo who also spoke as stake­hold­ers, urged LASAA to do more to sup­port the in­dus­try and oper­a­tors by strength­en­ing pro­vi­sion of in­fra­struc­ture such as street lights, di­rec­tional signs, roads and en­vi­ron­men­tal beau­ti­fi­ca­tion.

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