FirstBank named best re­tail bank in Nige­ria

Daily Trust - - BRAND EQUITY - From Sun­day Michael Ogwu, La­gos

First Bank of Nige­ria Lim­ited, has won “The Best Re­tail Bank in Nige­ria Award” for the fifth time, the “Mobile Pay­ment Prod­uct of the Year award” and the “Credit Card Prod­uct of the Year award” in the 2016 Asian Banker Re­tail Ser­vices West African Awards.

The event which took place in La­gos, last week was or­ga­nized by the Asian Banker mag­a­zine.

Ac­cord­ing to The Asian Banker, FirstBank has con­tin­ued to dom­i­nate the re­tail space with over 40% of the mar­ket share in re­tail cus­tomer de­posits.

FirstBank’s Naira Credit Card and its mobile wal­let pay­ment ser­vice FirstMonie were ad­judged as the best in the credit card prod­uct of the year and mobile pay­ment prod­uct of the year cat­e­gories re­spec­tively.

With the largest foot­print in the coun­try in terms of net­work and prod­uct of­fer­ing, FirstBank pro­vides some­thing for ev­ery­one. The Bank is fo­cused on re­vamp­ing credit prod­ucts for in­di­vid­u­als and small busi­nesses as well as us­ing its mobile bank­ing busi­ness to of­fer bank­ing ser­vices to the un­banked pop­u­la­tion in Nige­ria.

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