Af­fiong Wil­liams makes Forbes Africa’s bil­lion­aires list

Daily Trust - - BUSINESS - By Vic­to­ria Onehi with Agency re­ports

Forbes Africa made a list of 30 un­der 30 African en­trepreneurs. They are de­scribed as the bil­lion­aires of to­mor­row who will create the jobs and wealth that the con­ti­nent need.

Nige­rian Af­fiong Wil­liams, Founder of Reel Fruits is on the list!

After work­ing for a small busi­ness in­cu­ba­tor in South Africa, Af­fiong Wil­liams re­turned to Nige­ria to set up the snack and bev­er­age com­pany.

Launched in 2012, with an ini­tial in­vest­ment of 100,000 US dol­lars, Afiong’s busi­ness has grown to em­ploy 17 peo­ple.

Reel fruits is an award­win­ning brand win­ning both an in­ter­na­tional women in busi­ness com­pe­ti­tion in Nether­lands, as well as an SME Ex­hi­bi­tion (cre­ative fo­cus) in Lagos, Nige­ria.

Al­though the fruits are dried in Ogun State, Reel Fruits pack­ages the fruits and dis­trib­utes the prod­ucts to var­i­ous stores across the coun­try.

The first prod­uct is a range of dried fruit snacks and nuts. The prod­ucts are cur­rently stocked in over 80 stores in Nige­ria

Wil­liams is try­ing to ex­pand her busi­ness into the lu­cra­tive air­line mar­ket.

The com­pany ex­ports some of its prod­uct to West African coun­tries and plans to ex­port to Europe and the United States in fu­ture. They are also work­ing on plans to find a 600,000 U.S. dol­lar in­vest­ment to build a big­ger plant this year that will see them grow, their own fresh fruits.

“Well, I was ac­tu­ally at­tracted to the sec­tor for a num­ber of rea­sons. Firstly, I be­lieve there is un­tapped op­por­tu­nity in pro­cess­ing and value ad­di­tion of raw ma­te­ri­als and I also be­lieve it’s a very bud­ding sec­tor, there is a lot of op­por­tu­nity as well as the job cre­ation which I think is quite im­por­tant to me as an en­tre­pre­neur,” Af­fiong said dur­ing an in­ter­view with Africa news.com

The com­pany has a range of five prod­ucts which in­clude mango, pineap­ple, cashew, ba­nana and co­conut with prices rang­ing from N150 to N400.

Thirty years old Af­fiong Wil­liams is look­ing to make Reel Fruits a big player in the agribusi­ness.

Af­fiong Wil­liams

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