Chivita 100% wins “most out­stand­ing juice brand in Nige­ria”

Daily Trust - - BRAND EQUITY - By Fran­cis Il­loani Arinze

Chivita 100% fruit juice has been recog­nised as the “Most Out­stand­ing Juice Brand in the Coun­try” by the Mar­ket­ing Edge Brands and Ad­ver­tis­ing Ex­cel­lence awards in La­gos, re­cently.

The event, wit­nessed by in­dus­try lead­ers in mar­ket­ing com­mu­ni­ca­tion across Nige­ria, was an evening of cel­e­brat­ing iconic brands, cor­po­rate in­sti­tu­tions and out­stand­ing in­di­vid­u­als who have dis­tin­guished them­selves in the in­dus­try.

Chivita 100% fruit juice, from the sta­ble of Chi Lim­ited, was ad­judged the most out­stand­ing juice brand in the coun­try due to its con­sis­tency in the mar­ket, cre­ativ­ity and value as well as the top qual­ity pack­ag­ing of the juice that al­lows for the best de­liv­ery. The fruit juice also won the award be­cause it re­mained the only 100% fruit juice avail­able in Nige­ria shelf with no preser­va­tives and no added su­gar.

Ini­ti­ated by Mar­ket­ing Edge, the award, over the years, be­came recog­nised as a vi­able and re­spected plat­form in the brands and mar­ket­ing com­mu­ni­ca­tion sec­tor due to its in­depth un­der­stand­ing and un­bi­ased role in crit­i­cal anal­y­sis of the sec­tor.

Re­spond­ing on be­half of Chi Lim­ited, Mr Deep­an­jan Roy, the com­pany’s man­ag­ing di­rec­tor, ex­pressed his grat­i­tude to the or­gan­is­ers of the event for cre­at­ing an ex­cel­lent plat­form to recog­nise out­stand­ing brands which have re­mained con­sis­tent in sat­is­fy­ing con­sumers needs.

He said that: “The award for Chivita 100% as the out­stand­ing fruit juice brand only reaf­firms Chivita 100% fruit juice’s po­si­tion as the undis­putable leader in the fruit juice cat­e­gory in terms of con­sumer pref­er­ence.”

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