DAILY TRUST ranks No. 1 news­pa­per in Nige­ria

Daily Trust - - FRONT PAGE - Aliu Akoshile As­so­ciate Di­rec­tor, Busi­ness & Ed­i­tor-in-Chief, KIL­I­MAN­JARO

The cur­rent edi­tion of Me­dia Facts, which was re­leased early July, has rated DAILY TRUST as Nige­ria’s num­ber one news­pa­per on read­er­ship. The rat­ing was based on the find­ings of a na­tion-wide All Me­dia and Prod­ucts Sur­vey (AMPS) for the year 2015.

While DAILY TRUST shares the same per­cent­age score with one of the other nine news­pa­pers that were listed in the re­port, many other news­pa­pers were not ranked.

Me­dia Facts is an an­nual pub­li­ca­tion that pro­vides in-depth me­dia an­a­lyt­ics for mar­ket­ing pro­fes­sion­als and me­dia con­sumers in West and Cen­tral Africa. It is re­lied upon by in­dige­nous and multi­na­tional com­pa­nies for their me­dia plan­ning and brand in­vest­ment in mar­ket­ing com­mu­ni­ca­tion across key re­gions of Africa.

Pub­lished by Me­di­aReach OMD, a lead­ing spe­cial­ist me­dia com­pany com­monly re­garded as an ad­ver­tis­ing agency, Me­dia Facts de­rives its data from sev­eral sources in­clud­ing the Na­tional Bureau of Sta­tis­tics, Me­dia Mon­i­tor­ing Ser­vices, Me­dia Plan­ning Ser­vices, and the Cen­tral Bank of Nige­ria.

It is also re­mark­able that Me­dia Facts bears the im­print of OMD, a global net­work of me­dia com­mu­ni­ca­tion specialists, which is re­puted as one of the largest and most in­flu­en­tial in the world with over 140 of­fices in 83 mar­kets.

It is there­fore not sur­pris­ing that as the news of this rank­ing fil­tered out, we have been re­ceiv­ing mes­sages of good­will from friends and pro­fes­sional col­leagues. It is in­deed hum­bling to be re­minded, by oth­er­wise com­peti­tors, that the recog­ni­tion is well de­served as DAILY TRUST is the only news­pa­per in Nige­ria that has its own print­ing presses strate­gi­cally em­bed­ded in four of the na­tion’s six geo-po­lit­i­cal zones, North and South.

Thus, in ac­cept­ing the recog­ni­tion with a sense of re­spon­si­bil­ity, we are glad to ded­i­cate the high rank­ing of DAILY TRUST to our es­teemed read­ers, ad­ver­tis­ers, news sources and other stake­hold­ers in­clud­ing es­pe­cially our col­leagues in the me­dia in­dus­try.

To us, this is not the time for self adu­la­tion. We view the recog­ni­tion, though en­vi­able, as es­sen­tially a wake up call. And as most of our stake­hold­ers al­ready know, we have pur­sued a self ef­fac­ing tra­di­tion of not blow­ing our trum­pets.

Even in this case, we have main­tained that, while it feels good to be ranked as Nige­ria’s No. 1 news­pa­per, DAILY TRUST de­rives its num­ber one po­si­tion from the cher­ished pa­ram­e­ters of our cor­po­rate core val­ues.

To us, num­ber one po­si­tion is de­fined by our un­wa­ver­ing com­mit­ment to pro­fes­sional in­tegrity and the up­hold­ing of jour­nal­ism ethics as ex­em­pli­fied in the unas­sail­able cred­i­bil­ity of our con­tents, bar­ing oc­ca­sional hu­man er­rors. We de­rive our num­ber one po­si­tion from our com­mit­ment to the unity and progress of our na­tion as well as pan-African brother­hood and global peace.

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