DAILY TRUST ranks No. 1 newspaper in Nigeria
The current edition of Media Facts, which was released early July, has rated DAILY TRUST as Nigeria’s number one newspaper on readership. The rating was based on the findings of a nation-wide All Media and Products Survey (AMPS) for the year 2015.
While DAILY TRUST shares the same percentage score with one of the other nine newspapers that were listed in the report, many other newspapers were not ranked.
Media Facts is an annual publication that provides in-depth media analytics for marketing professionals and media consumers in West and Central Africa. It is relied upon by indigenous and multinational companies for their media planning and brand investment in marketing communication across key regions of Africa.
Published by MediaReach OMD, a leading specialist media company commonly regarded as an advertising agency, Media Facts derives its data from several sources including the National Bureau of Statistics, Media Monitoring Services, Media Planning Services, and the Central Bank of Nigeria.
It is also remarkable that Media Facts bears the imprint of OMD, a global network of media communication specialists, which is reputed as one of the largest and most influential in the world with over 140 offices in 83 markets.
It is therefore not surprising that as the news of this ranking filtered out, we have been receiving messages of goodwill from friends and professional colleagues. It is indeed humbling to be reminded, by otherwise competitors, that the recognition is well deserved as DAILY TRUST is the only newspaper in Nigeria that has its own printing presses strategically embedded in four of the nation’s six geo-political zones, North and South.
Thus, in accepting the recognition with a sense of responsibility, we are glad to dedicate the high ranking of DAILY TRUST to our esteemed readers, advertisers, news sources and other stakeholders including especially our colleagues in the media industry.
To us, this is not the time for self adulation. We view the recognition, though enviable, as essentially a wake up call. And as most of our stakeholders already know, we have pursued a self effacing tradition of not blowing our trumpets.
Even in this case, we have maintained that, while it feels good to be ranked as Nigeria’s No. 1 newspaper, DAILY TRUST derives its number one position from the cherished parameters of our corporate core values.
To us, number one position is defined by our unwavering commitment to professional integrity and the upholding of journalism ethics as exemplified in the unassailable credibility of our contents, baring occasional human errors. We derive our number one position from our commitment to the unity and progress of our nation as well as pan-African brotherhood and global peace.